Influencer Relations ¦ Duncan Chapple on analyst value

NelsonHall's built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John will give a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research.
For some of the same reasons my colleagues and reviewed in the B2Buyology research, John's colleagues have found the opportunity to help their clients make better decisions by using their time more strategically. They key to that is a new technology platform that allows people to find more relevant research more easily.

The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples' time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry and in the best practices for influencing sales.

To outline these changes, and to help AR people to reorient for the new year, Lighthouse sponsored a free teleconference on Tuesday November 29.

During the call Lighthouse's managing director, Duncan Chapple, outlined:

Many analyst relations professions might not follow the global trends in equity markets, so Lighthouse organised a discussion between New York City-based advisor Pete Chatziplis from the Transatlantic Business Forum, and Lighthouse director Duncan Chapple. The two MBA graduates both graduated from the University of Manchester in the early 1990s and worked for Deloitte Touche Tohmatsu in the early 2000s.

Listen to the podcast below, and read more at Analyst Equity.

In episode one of Telesperience, Teresa Cottam asks Duncan Chapple what analysts are, and why they matter (It's the first interview after the introduction)

Contents

0:00

–

Introduction

1:39

–

What is Telesperience?

Darran Clements

7:05

–

The changing world of analyst relations

Teresa Cottam talks to Duncan Chapple from Lighthouse AR and Gordon Davies from Sun Microsystems

28:15

–

Top tips for better AR

From Duncan Chapple of Lighthouse AR

Marius Jost speaks with Duncan Chapple about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services. This is part of a series of 'top tends' podcasts Marius made for HFN.

In the second of two podcasts Ed Gyurko, a European analyst relations guru in the IT services industry, discusses the Gartner Magic Quadrant with Duncan Chapple, founder of Lighthouse Analyst Relations.

In this conversation, Gyurko explains the conversations he had with analysts and AR progessionals while researching the Magic Quadrant for an IIAR white paper. He found that, although the MQ is one of the most famous research documents, there are many misunderstanding about the MQ which prevents companies for working effectively with Gartner.

In this podcast, two founders of the Institute for Industry Analyst Relations discuss the Magic Quadrant, one of the most influential pieces of the business research in any industry. In the first of two conversations, Gyurko explains the role of the Magic Quadrant and its influence. Former analyst Duncan Chapple gives his insight into the issues, reflected in a new white paper from the IIAR.

In the second of two podcasts Ed Gyurko, a European analyst relations guru in the IT services industry, discusses the Gartner Magic Quadrant with Duncan Chapple, founder of Lighthouse Analyst Relations.

In this conversation, Gyurko explains the conversations he had with analysts and AR progessionals while researching the Magic Quadrant for an IIAR white paper. He found that, although the MQ is one of the most famous research documents, there are many misunderstanding about the MQ which prevents companies for working effectively with Gartner.