Is it just Ben or are fluxes of influencers getting into the art of cigarette smoking? Using @bestdressed as a case study, Ben breaks down the resurgence of the glamourization of smoking in online spaces and highlights the dangers of smoking while having a captive and impressionable young audience. Ben theorizes why smoking has made its way back into the lexicon and reminds us all of why we should not be swayed into becoming smokers ourselves.

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