This week Matt is flying solo because Fred's vacationing on a tropical paradise somewhere for a holiday. So Matt digs into some of his favourite topics to investigate how influencers and celebrities shape the habits of people young and old. Influencers seem to be a favourite topic across generations, and celebrity culture certainly poses a mystery sometimes, but Matt spends this episode looking at how influencers create a community and then promote products to that community - for good and for bad.