To entrepreneurs and brothers Chris and Will Salvi, the CEO should be the most influential person at any particular company. And with their Emmy®-award winning YouTube program The CEO Series — through their media brand Executive House — they've worked to prove this theory by humanizing the C-suite. Via in-depth conversations with the heads of Goodyear, Wintrust, Morningstar, Potbelly and more, the duo have not only bolstered their own content agency in Salvi Media, but have created a worldwide network of elite thought leaders from the ground up. On today's episode with Ozinga CEO Marty Ozinga, the Salvis detail how playing Notre Dame football in front of 80,000 people prepped them to go one-on-one with some of the most powerful people in business. Plus, how authenticity breeds more customer loyalty than any spreadsheet can show. Full video of this episode is available at http://ozinga.com/podcasts.

Watch 'The CEO Series' on YouTube: https://www.youtube.com/playlist?list=PLLPeKqJDqDIa-mHeJJMaGqfwiQrT9_upH

Follow Chris Salvi: https://www.linkedin.com/in/christopher-salvi-58931a34

Follow Will Salvi: https://www.linkedin.com/in/william-salvi/

Connect with Salvi Media: http://salvimedia.com

Follow Marty Ozinga: https://www.linkedin.com/in/martyozinga/

Connect with Ozinga: http://ozinga.com

Find Said In Stone on Instagram: http://instagram.com/saidinstone_podcast

Founded in 1928, Ozinga is a fifth-generation, family-owned American company, leading the industry in ready-mix concrete, energy and logistic solutions. From small town driveways to stadiums and skyscrapers, our purpose is to make a positive impact on individuals, their families and our community for generations. Join us to hear conversations with those who share a similar purpose -- whether they're a thought leader in their field or one of our own expert co-workers -- as we discuss what we've made, what we can build on and the legacy we'll leave behind.