In this frank and informal - and informally taped - presentation at Western Mass Podcamp 2014, Jon Reed conducts an interactive discussion regarding the impact of (free) content and the limitations of social medial without such content. The impromptu title of the session was "Create (free) content that matters - before you do any social media". Note: this 40 minute recording is not an "enterprisey" conversation but has content strategy lessons for companies of all sizes.