Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

Has your network grown out of control?

Do you think it might be time to disconnect from a few?

Does it make sense to do it and will it help you?

What is the best way to go about it?

In this episode I try to answer all those questions plus;

• Not all subscribers are the same.

• Positivity and LinkedIn™️.

• The Recruitment Network support automation!

• LinkedIn shares tips for posting short videos.

• LinkedIn's new 'Build your voice' hub.

• Post of the week

I also briefly talk about this brilliant post from Richard van der Blom

This may be an unpopular opinion...

Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!

Also covered in this episode;

• New 'Open to volunteering'
• 55 million users are now verified
• LinkedIn launches “Know-How That Sticks” campaign
• Lazy iOS mobile version histories
• The dangers of outsourcing messaging from your account
• Post of the week

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode...

• Latest statistics from LinkedIn™️

• Update on Services

• The new AI hiring assistant

• Post of the week

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. 

But the vast majority of those profiles aren't really freelancers or even service providers!

In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant!

Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented.

This is what I think they could do to improve it.

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts

...you can be a LinkedIn™️ superuser!

But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people.

More of that later, the other topics covered in this episode are;

• Have LinkedIn™️ really stopped training their AI with our content?

• A few new features and a couple of retirements!

• Is LinkedIn one of the worst social media platforms for your privacy?

• LinkedIn™️ want you to show personality without being 'personal'

• An update to Dwell time.

• Post of the week

"It must be less than 60 secs"

"You don't want Likes"

"LinkedIn™️ favour advice/helpful videos"

"A headline is essential"

There is lot's of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses.

I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed.

More of that later, the other topics covered in this episode are;

• Another job scam DM that could easily be prevented.

• New: Share a quote from articles

• Sneaky LinkedIn have quietly added a new data privacy setting

• Premium 'Leads' in Services

• Post of the week

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it"

This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post content, they overthink it!

Also in this episode;

• Feedback on pods and direct messaging.

• How demure and mindful is your profile? I found out and got roasted!

• More changes coming to video content and Livestreaming...potentially.

• A heartbreaking post of the week

Serious question...why do you do it? 

What are your objectives and are you achieving them?

This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.

So I thought I would share my thoughts in this weeks episode.

That plus;

Drafting a post with AI✧

Premium perks

Forwarding DM's

More thoughts on organic reach (the lack of)

Post of the week

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content.

But...are these exposures accurate and could some people be caught up in the fallout?

That plus;

• 'Videos for you' on mobile app

• Sharing comments

• You really don't need hashtags

• 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong!

• Post of the week

...Finding the right balance.

This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live.

You can view the full Livestream here

Also the post of the week can be viewed here