Jennifer Murray, founder of Best Words Copywriting, discusses the key ingredients in planning and authoring great content.

In this episode, Jennifer talks about:

✅ The purpose of content versus copy and why we need a combination of the two

✅ How a digital portfolio can benefit teachers, freelancers, and business owners

✅ The importance of knowing our audience, how we help them, and our unique selling point

✅ What we should keep in mind when deciding what to create, where to post, and when

To learn more about Jennifer’s work, follow her on LinkedIn or visit her website Best Words Copywriting.

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Credits

Podcaster & Producer Laura Wilkes

Audio-Video Editor Haven Tsang

With thanks to our delightful guest, Jennifer Murray.

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