Welcome to Inhale Exhale Elevate, the podcast that explores the ever-evolving world of cannabis, breaking down industry trends, marketing strategies, and the stories behind the people shaping the space. Hosted by Autumn Shelton of Autumn Brands, each episode dives into insightful conversations with industry leaders, entrepreneurs, and innovators who are elevating cannabis culture.
In this episode, we welcome Elizabeth Udell, a powerhouse in cannabis social media marketing. With a career spanning nearly a decade, Elizabeth has worked with some of the biggest names in the industry, including Cookies, MedMen, CannaCraft, Houseplant, and more. She shares her expertise on navigating the complex digital marketing landscape, overcoming industry challenges, and building powerful cannabis brands across the globe.
Tune in to hear Elizabeth’s journey, her take on the future of cannabis marketing, and her advice for brands looking to stand out in an ever-changing regulatory environment.
What You’ll Learn in This Episode:
- How Elizabeth got started in the cannabis industry and built a global reputation
- Key strategies for marketing cannabis brands across different regions
- The biggest challenges and roadblocks in cannabis digital marketing
- Emerging trends and future predictions for cannabis social media
- How brands can navigate platform restrictions and censorship
- Tips for new cannabis brands looking to establish a strong presence
- Elizabeth’s personal cannabis journey and how she continues to elevate daily
Connect with Elizabeth Udell:
LinkedIn
About the Podcast:
Inhale Exhale Elevate is an extension of Autumn Brands, a family-run cannabis farm in Santa Barbara County that prioritizes wellness, balance, and a higher self through sustainable, pesticide-free cultivation.
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