Ink Tank

In this episode, Katie White, Associate Director of Client Strategy for Travel at Movable Ink and Josh Rashkin, Email Marketing Manager at Frontier Airlines, will discuss the many ways in which customer behavior has changed in the wake of COVID-19 as it pertains to the travel industry. They’ll cover how Frontier has rapidly adapted their marketing communications to meet their customers’ needs, how those communications have changed over the last few months, and how they plan to re-engage their audience in this next sustained phase of the pandemic.

In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and leading transformation at a leading multinational company.

In this episode of Ink Tank, Alison Lindland, SVP of Strategy at Movable Ink, sits down with Joyce Poole, Sr. Director of Marketing CRM at Lending Tree, for an insightful interview with valuable career advice and best practices.

Along with the rest of the world, the way that brands market to their customers has changed dramatically in 2020. Now more than ever, brands are under scrutiny - and rightfully so. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team and Nick Ziech-Lopez, Product Owner at MessageGears, discuss how brands have pivoted to develop creative, customer-centric digital experiences and meaningful content.

Even in the best of times, retail processes - from supply chain to marketing - were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience. In this episode, Julio Lopez and Rachel Cowlishaw from Movable Ink’s Strategy Team sit down with Ashley Ellis, RVP of Enterprise Retail Sales at Salesforce, to discuss how the most successful brands are bringing rapid innovation into their marketing strategies, and how they are creating a single view of their customers.

In part two of this two-part series, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team will share valuable industry insights and discuss how brands can drive long-term customer value.

If you’ve tried a new product or service as a result of this pandemic, you’re far from alone. In fact, many companies have seen an uptick in new business as a result of COVID-19. Marketers are now challenged to keep those customers engaged over time and to convert them into high-quality, long-term customers. In this episode, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team will share valuable industry insights and discuss how brands can drive long-term customer value.

As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic? For retailers, the in-store experience will never be the same. Join Julio Lopez and Becki Francis from the Strategy Team at Movable Ink, along with John Swords, Head of Customer Experience at FindMine, to explore how retail experiences need to evolve in this new climate. They’ll discuss current retail trends and ways that digital marketers can up-level customer experiences with mobile activation, digital receipts, abandoned cart emails, and more.

From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working? In this episode of Ink Tank, Naveen Wall and Julio Lopez from Movable Ink’s Strategy team discuss how subscription-based services from media streaming to retail can effectively acquire new customers, optimize lifetime value, and reduce churn. They’ll explore strategies that are unique to subscription services and take a look at the brands that are doing an incredible job.

The novel coronavirus is having a massive influence on the global economy, and marketers need to respond and adapt to a quickly changing landscape. In this episode, Jackie Mattia and Elle Kross from the Client Strategy at Movable Ink share industry-specific tactics that financial services brands to retain customers, maintain transparency, and ensure education and understanding as the crisis continues to develop.