In this episode, Alison Lindland, SVP of Strategy at Movable Ink, and Tom Buchok, CEO of Mailcharts, discuss some of the surprising trends happening in email marketing right now amidst the coronavirus outbreak. They’ll cover how marketers are changing up their email campaigns, trends in email engagement, and how marketers can stand out from the pack in a sea of “COVID-19 Update” subject lines.

These days, when it comes to marketing, there’s no such thing as business as usual. That’s why Movable Ink is bringing you Ink Tank: a video podcast series for marketers in today’s ever-changing environment.

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