In this episode, InkCast host Samantha McGarry sits down with InkHouse VP and former Boston Redevelopment Authority Director of Communications Susan Elsbree, to talk all things commercial real estate market in Boston. They touch upon the importance of strong messaging and what tech advances like VR mean for developers.

The PR industry as a whole is challenged with making the leap from traditional public relations to the world of digital marketing. CMOs ponder how to integrate the different elements of their marketing mix and the best kind of agency to work with. In this InkCast episode, EVP and Chief Content Officer Tina Cassidy discusses earned, owned and paid marketing strategies to create something fun, sticky, entrepreneurial, and drive business.

This InkCast episode features conversations with InkHouse measurement guru Kate Bachman and social media expert Sarah Mitus. Bachman shares the strategies, methods and new technologies available to help PR develop metrics that tie to business impact, including the importance of setting the right measurable goals at the beginning of a campaign. Mitus dives into the latest developments from the most popular social media platforms, including Facebook changes to combat fake news and Snapchat advances designed to enhance the user experience and keep pace with Instagram.

In this inaugural episode of the InkHouse InkCast series, InkHouse CEO and Co-founder Beth Monaghan sits down with SVP and host Samantha McGarry to explore the state of PR and crisis communications in the post-truth era. The discussion leads to an engaging look at how building good will now can shorten your exposure during times of crisis. In addition, Monaghan shares her views on how creating integrated campaigns enables organizations to gain visibility across all channels and reach the right audience.