Show Summary

In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization. 

Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business.

Links Mentioned In This Episode 

Get RankMath for your WordPress website 

Get Local Falcon for Local SEO awareness 

Articles & Episodes Mentioned in the Podcast

Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEO

Episode 58 -Google  My Business Review
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 78-Google Adsense Update 2022
Episode 82- Near Me Seo: Top Local Seo Tips

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Show Summary

Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative. 

We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.

Links Mentioned In This Episode 

Episode 37- Strong Brand Identity Part 1: The Customer

Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

Episode 104 - Making Complex Ideas Simple: The Key To Small Business Marketing Sales

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Links Mentioned In This Episode 

Donald Miller - Story Brand

Articles & Episodes Mentioned in the Podcast

Episode 37- Strong Brand Identity Part 1: The Customer

Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Show Summary

In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.

Links Mentioned In This Episode 

Episode 37- Strong Brand Identity Part 1: The Customer

Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

Link to article for reference and review of the commercial - 

https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/

https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Show Summary

In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!

Links Mentioned In This Episode 

Lindsay’s Website

Purchase A Social Media Audit For Your Business with Lindsay 

Lindsay’s Social Media Links - 

Tiktok: https://www.tiktok.com/@ttsmarketingagency

IG: https://www.instagram.com/ttsmarketingagency/

FB: facebook.com/TTSMarketingAgency

TTSMA Repurposing Content Flow (1).pdf

Podcast episodes, articles, and books mentioned in this episode

Episode 14 - Email vs. Social Media Marketing

Episode 37- Strong Brand Identity Part 1: The Customer

Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Show Summary

In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it's essential to know which platform is best suited for your brand and marketing objectives. Join us today as we delve into the differences of each platform, discuss strategies to get the best bang for your buck, and ultimately help you decide whether to focus on one or leverage the power of both YouTube and TikTok for your short video content campaigns.

Products We Recommend

Get Social Pilot

Lawyer that Audrey Follows on TicTok for negotiation skills - Jefferson Fisher Justaskjefferson

Articles & Episodes Mentioned in the Podcast

Episode 52 -How To Create Professional Marketing Videos

Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing

Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Episode Summary

Learn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going.

About Today's Guest

Shannon Crotty is a wife and mom of three who lives in West Central Wisconsin. She is the Founder and CEO of Polka Dot Powerhouse, a global connection company for women.

Shannon is also the founder and visionary of The Deep End Planner as well as the author of the brand-new book, No One Is Peeing In the Deep End – A survival guide for launching a dream. 

Also, as a sought-after speaker, Shannon not only empowers audiences to be more authentic versions of themselves, but she also provides tools for them to rein in their focus to allow them to more easily reach their goals and launch their dreams. 

Shannon loves golfing, travel, style, fitness, and the good ice! 

Links Mentioned In This Episode 

Learn More about Shannon 

Polkadot Powerhouse Website 

Podcast episodes, articles, and books mentioned in this episode

Deep End Planner

No One Is Peeing In The Deep End (Scroll) 

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Show Summary

Welcome to the Marketing Update For March 2023. We're seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we'll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We'll also be taking a closer look at the latest YouTube videos from marketing masterminds.

Here’s what’s in the update:

We'll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023. 

Products We Recommend

Get Canva  

Episodes  Mentioned in the Podcast

Episode 52 -How To Create Professional Marketing Videos

Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
Episode 97 - ChatGPT For Marketing

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Show Summary

In this episode, we explore a relatively new and rapidly growing segment of the commerce market - Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.

I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it's important for businesses to understand and utilize this innovative way of selling in order to stay competitive.

If you're looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.

Products We Recommend

Get Shopify

Get Mailchimp 

Get Social Pilot  

Articles & Episodes Mentioned in the Podcast

Episode 30- Getting More Revenue From Existing Customers Pt 1
Episode 31- Getting More Revenue From Existing Customers Pt 2
Episode 47 - Shopify Review

Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 80- Shop App By Shopify

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Episode Summary

ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search. 

In this podcast episode, I will dive into what ChatGPT is and how it can be leveraged by small businesses to enhance their marketing efforts. Don't worry, this tool is not here to replace human marketers, but rather to assist them in reaching their goals in a more efficient and effective manner.

Products We Recommend

Canva - https://inkyma.com/canva

Elementor Pro 

ChatGPT Chrome Extension for built in prompts - AIPRM For Chat GPT  

Marketing Masterminds Youtube Channel for the ChatGPT Journey 

Articles & Episodes Mentioned in the Podcast

Episode 41 - Using Artificial Intelligence to Streamline Your Marketing

Episode 67- Canva For Small Business Design

How to prevent blog article plagiarism: Tips for avoiding plagiarism ChatGPT

Best email subject line to get marketing emails open 

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram