Inkyma's Marketing Strategies

By Audrey Kerchner

A podcast for small business owners who are looking to grow their business with effective marketing techniques.

Each episode provides actionable, educational information about how to market your busin... more

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FAQs about Inkyma's Marketing Strategies:

How many episodes does Inkyma's Marketing Strategies have?

The podcast currently has 108 episodes available.

Inkyma's Marketing Strategies episodes:

February 08, 2023 Monthly Marketing Update - February 2023
Episode Summary:

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

In this month’s marketing update, I am talking with you about:

Chat GPT and where that is going
Canva’s Magic Tool and is it ready yet
Marketing Masterminds Latest Video - How to use social media to increase email subscribers.

Products We Recommend

Get Canva

Episodes Mentioned in the Podcast

Episode 67- Canva For Small Business Design

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.

Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat

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17min
February 01, 2023 3 Basic Marketing Essentials
how Summary
Deciding to start a side hustle can be overwhelming and scary. Usually, you don’t know where to start with marketing and you don’t have a lot of time or money to spend because you aren’t even sure you will be doing this long term.
In today’s episode, I'm going to share the 3 basic marketing essentials you absolutely have to have to start your side hustle so that you look professional and legitimate to potential customers. Here is a sneak peek of what they are:
-Branding
-Website
-Outreach
I dive into each one of these during the episode and then give you a place to start when you are done with the episode.
...more
27min
January 25, 2023 5 Principles of Marketing
The sad reality is that many businesses will close and fail in the first 5 years. 45% according to the current stats. There are many reasons this happens but the top 4 reasons are
-Lack of capital or funding
-Retaining an inadequate management team
-Faulty infrastructure or business model
-Unsuccessful marketing initiatives
I hate seeing businesses fail, I want to see all of them grow and thrive. In today’s episode, I am sharing the 5 principles of marketing with a bonus 6th principle. We are going to cover
-Product
-Price
-Place
-People
-Promotion
-Bonus - Process
...more
30min
January 18, 2023 You have to Ask - Call To Action
Calls to action on your marketing assets are the best way to get business for your company. Calls to action have a bad rap because many businesses need to do it the right way but come across as salesy, pushy, or just annoying.
In today’s episode, I will share with you the right way to create calls to action that are helpful to your potential customers and not annoying. I'm going to go over:
-What a call to action is
-How to think about calls to action
-Effective calls to action
-How to implement them
...more
21min
January 11, 2023 How To Hire A Web Developer
Your website is a reflection of your business and your brand. It is also one of your main branding and marketing assets. This is not a project you want to DIY and you don’t want to hire a web developer that isn’t going to create a website that will help you grow your business. All web designers are not the same so when you are interviewing a web designer you want to make sure they are a good fit for your business.
In this episode, I'm going to go over the difference between the type of web developer you can hire, the cost ranges you can expect and the top five questions to ask when you hire a web developer.
...more
36min
January 03, 2023 Monthly Marketing Update - January 2023
The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.
In this month’s marketing update I am talking with you about:
Google has created a way to detect AI-written content and demote it in search. Youtube shorts monetization is coming in 2023. How to make WordPress Websites more effective with Google Reviews Plugin. LinkedIn creator mode is a cool feature that I discovered recently that I think will be very useful for content creators that are B2B like Audrey.
...more
17min
December 21, 2022 Get a Website that Matches Your Values
Business websites are one of the first things that a potential customer sees when they are looking to buy from a business. Often times the website doesn’t reflect the values of the company. Confusing messages about the brand and what the brand stands for can even cost you new business.
In this episode, I'm going to talk to you about how to ensure your website reflects your company's values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working with the right web designer who understands how to align a website design with the brand's core values.
In this episode, I'm going to talk to you about how to ensure your website reflects your company's values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working the right web designer who understands how to align a website design with the brands core values.
...more
27min
December 14, 2022 Video Is Where Social Media Is Going: Making Videos On Canva
The landscape of social media has changed drastically in the last two years. So much so that we have seen tactics that worked great a few years ago suddenly no longer be effective today in 2022. Many factors have played into why this is happening which I discuss in today’s podcast.
More importantly, I give you my thoughts and views on where social media is going in 2023 and beyond. Spoiler alert: Its Video has both short and long content formats. Specifically on Youtube but just like with all marketing tactics you have to go where the customers are. Listen to the episode where I give you a great way how to create a video easily and what to do if you don’t want to do it yourself.
...more
20min
December 07, 2022 Small Business Strategy For Growth - Set Goals, Make A Plan
Knowing the direction you want your business to go is important. Successful business owners don’t just hope that their business will grow, they plan for it, and in order to create the right plan you have to have goals.
Goal creation doesn’t have to be hard or stressful. A good goal-planning process is simple and flexible. In this episode, I talk about how to create goals that work for you and your business and give you an easy process to follow that works for start-ups as well as established businesses.
...more
31min
November 30, 2022 Monthly Marketing Update - Dec 2022
The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.
In this month’s marketing update I am talking with you about
Google My Business is now Google Business Profile and what is changing other than just the name. What Google Guaranteed is and how it can help your local service business and What is coming up in 2023 for Mailchimp.
...more
17min

FAQs about Inkyma's Marketing Strategies:

How many episodes does Inkyma's Marketing Strategies have?

The podcast currently has 108 episodes available.