Inner Sircle

Inner Sircle

By Adam BrownBusiness
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Inner Sircle episodes

  • Encouraging brands to not abandon paid social support.

    On this episode, I am encouraging brands to not abandon paid social support. I am seeing some brands who have completely cut off any kind of spend who are then frustrated by the lack of reach, views, engagement, etc. Paid social support (even a nominal amount) goes a long way!

    4 min
  • Dont overthink your content SOOO much,

    On this episode, I encourage brands to not overthink their content SOOO much. So many brands spend hours and hours on getting everything perfect artistically, rather than focusing more effort on the actual substance of the content. That should be flipped.

    4 min
  • Really think about your KPIs (and they are not always your standard ones)

    On this episode, I advocate that brands really think about their KPIs and understand that they are not always your standard ones. If you get certain things out of a campaign that are valuable to your overall approach, it can be a success even if the main or top KPI wasn't achieved. Sometimes, the secondary KPIs are better and make efforts worthwhile.



    5 min
  • The Power of UGC Giveaways

    The Power of UGC Giveaways:
    Building a community and establishing genuine connections with your audience are the ultimate goals of social media marketing. And when it comes to achieving these objectives, User-Generated Content (UGC) giveaways on Instagram offer the key to unlock the authenticity your brand desires! Let's dive into the reasons why UGC giveaways are not just important but also excel in driving amazing results for your brand on Instagram.

    1. Genuine Connections: In a world where consumers crave authenticity more than ever, UGC giveaways are a breath of fresh air.
    2. Engagement Boost: Drive meaningful interactions. UGC giveaways possess the ability to transform your audience from passive observers to active participants by relating to what they are watching.
    3. Humanizing/Trust: Real faces, real people, real stories. This human element builds a stronger emotional connection between your brand and your audience, ultimately building lasting relationships and brand loyalty.
    4. Brand Awareness: As participants share their contest entries with their followers (make sure you make this one of the rules of your giveaway), your brand message spreads across Instagram. This ripple effect not only attracts new followers but also introduces your brand to potential customers who may have been unaware of your existence.
    5. FOMO: Trigger excitement and urgency. Creating excitement and urgency among users to jump on board and join the giveaway!

      6. Some amazing Sircle UGC Giveaway Examples:

      • Retailer & Multi-Brand Collab Giveaway
      • Retailer Giveaway
      • Recipe Giveaway
      • Recipe Multi-Brand Collab Giveaway
      • Recipe Multi-Brand Collab Giveaway


        • 3 min
      • TikTok Introduces Zip Code Targeting

        On this episode, I talk about: TikTok Introduces Zip Code Targeting 

        • Up until now, you could only do ad targeting on TikTok by targeting certain cities/DMAs 

          • This created a challenge for retail support or geo-targeted Aisle campaigns

          • While it is still in Beta, TikTok is finally rolling out zip code targeting and will allow a bulk upload feature, similar to Meta, to save time on building audiences 

          • You can target up to 1500 zip codes per ad group

          • TikTok is warning that targeting ad campaigns to small geographic areas or sets of zip codes can significantly reduce the number of impressions and clicks delivered, and yield a higher CPA, which is important to keep in mind when wanting to target a super small number of zip codes

            • 3 min

          About Inner Sircle

          From the publisher's feed

          Strategies, tactics and insights for the Inner Sircle at Sircle Media