On this episode, I argue that no single initiative should take over your entire social media plan.

On this episode, I do an Instagram Algorithm Exploration.

I reference this article.

On this episode, I offer up a POV: On Influencers and Fans

On this episode, I talk about where to focus on social media, in June 2023

On this episode, I am encouraging brands to be open to being vulnerable, communicating openly, and speaking directly with customers and fans.

On this episode I offer a POV on a potential shift in Organic TikTok

On this episode, I talk about what I learned at Foundermade from Natalia Serrano/Target and John Lawson/Whole Foods Market

On this episode, I talk about Digital Coupon/Offer integration in support of Retail Velocity!

On this episode, I talk about the importance of whitelisting in general and specifically in support of Retail Velocity support.

"Whitelisting is the process of an influencer granting a brand permission to access their social media accounts, assuming paid promotional control of their handles."

On this episode, I offer my POV on: How to think about Paid Influencer Partnerships around Retail Velocity support.