On this episode, I implore brands to know what their goals are before making a call on their overall social media strategy! They differ based on the desired outcome AND/OR they have different manifestations at different touchpoints.

On this episode, I rant about the need to support Retail

On this episode, I implore brans not to let data analysis ruin their social media efforts

On this episode I advocate for deploying more "social media surprise and delights:

On this episode, I advocate for brands to streamline their social media efforts and break down all silos!

On this episode, I am once again advocating for YouTube Shorts. This is as a platform in general AND as a nice alternative solution to TikTok, should ie get banned.

On this episode, I talk about TikTok Alternative: Lemon8

On this episode, I talk about a TikTok Alternative: Triller

On this episode, I encourage brands to pay attention to (and borrow from) other brands deploying similar tactics.