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On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.
On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.
On this episode, I am advocating for more utility based content
On this episode, I talk about three different levels of UGC and how to think about them.
On this episode, I talk about the importance of Retailer journey content
On this episode I break down why I am a fan of give aways and brand collabs. I reference:
Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store.
Out-of-the-box sweepstakes can be a great way to drive email subscribers in addition to engagement/followers on IG, this Remedy Fall Adventure Sweepstakes brought in 16K email subscribers.
On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.
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