In this episode, of the InnovaBuzz Podcast, it's a great priviledge to welcome back Michael Mapes of Graveyard Innovation.

Michael is a bestselling author, strategist, and founder of Graveyard Innovation a results-driven innovation firm that helps businesses, entrepreneurs, leaders and organizations create and execute winning campaigns so they can grow.

Michael was my guest previously on Episode 51, a little under a year ago, so it's great to catch up again. Of course, we also had Janette Valentino, his business partner, on Episode 59.

We talked about the dramatic changes in technology and the internet and their impact on marketing; about generating new ideas and testing them and about the strategic storytelling process.

Listen to the podcast to learn more.

Shownotes and Blog

The Podcasts