In this Model the Masters signature episode, it's a pleasure to have as my guest, to explore the topic of “Gaining Attention from Your Target Market”, Jay Acunzo of Unthinkable Media.

Jay is an award-winning podcaster and dynamic speaker and has previously appeared on the InnovaBuzz podcast on episode 118

In today’s episode, Jay told us about

 

His values - integrity above results; serving the audience and giving them value and having self awareness and situational awareness as well as curiosity - acting like an investigator not an expert

His belief that acquiring attention starts with understanding what problem you solve or what desire you fulfill for the other person. And that “shortcut culture” is a bad thing.

His strategies, that are based on the scientific method and on talking to the people he serves.

 

Listen to the podcast to find out more.

Shownotes and Blog

The Podcasts