In this Model the Masters signature episode, it's a pleasure to have as my guest, to explore the topic of “Lead Nurturing”, Ben Settle, The Email Player.

Ben is known as the Master of the One Email Workday. Over the past 16 years, he has written ads, created email campaigns, and cooked up marketing strategies for clients that have collectively earned tens of millions of dollars in sales. 

In today’s episode, Ben told us about:

His values - relationship building above all else, being in your customers world and vision driven decisions

His beliefs - taking responsibility (if people get mad its my fault), consistency particularly in doing the right things

His strategies, focused around giving people options for thinking differently and having his emails Entertain, Educate and Elevate

Listen to the podcast to find out more.

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