Dr. Chelsea Barnes is an orthopedic and pelvic health physical therapist with over a decade of clinical experience. She earned her Bachelor of Science from the University of Connecticut before receiving her Doctorate in Physical Therapy from Rutgers University.

Chelsea is the founder of Monarch Physical Therapy, a private, cash-based practice in Newtown, Connecticut, where she provides one-on-one care for orthopedic conditions and pelvic health. She is passionate about combining evidence-based treatment with individualized care to help patients move confidently and return to the activities they love.

After becoming a mom and navigating her own journey through infertility, pregnancy, and postpartum, Chelsea developed a deep passion for women's health physical therapy. Those experiences have shaped both her clinical practice and her mission to provide compassionate, empowering care for women throughout every stage of life.

Outside the clinic, Chelsea enjoys educating both patients and healthcare professionals through social media. She is passionate about entrepreneurship, advocating for the value of one-on-one care, and creating educational exercise content that helps people move confidently.

Website: https://monarchpt.co/
Instagram: @drchelseabarnespt ; @monarch.ct

Watch the video version on our Youtube channel: https://youtu.be/juODPb-aoLc

Rachel Brown is the founder of Golden Recruiting and a physical therapist with more than 10 years of experience. After spending years working directly with patients and therapy teams, Rachel transitioned into healthcare recruiting with a mission to help organizations hire clinicians and leaders who are the right long-term fit, not just fill open positions.

Through Golden Recruiting, Rachel partners with clinics, hospital systems, and therapy organizations nationwide to recruit physical therapists, occupational therapists, speech-language pathologists, and executive leaders. Her track record includes placing regional directors, clinic directors, vice presidents of operations, CEOs, and therapists across outpatient, home health, and skilled nursing settings.

Here are Rachel's social links:
LinkedIn
Website

Watch the video version on our Youtube channel: https://youtu.be/ND-D5fbvejE

Annika is an Olympian, Olympic Commentator, SVP of Growth at Prava, Doctor of Physical Therapy and soon to be faculty member for a new DPT program in Colorado. Annika is a lifelong competitor turned executive, driven by a bold mission: to intentionally and wisely create for the world, enabling those around her to launch. Annika consults and advises ventures, from startups to tenured enterprises, providing practical knowledge in continuous process improvement, change management, and driving KPIs/OKRs through high cross functional collaboration. Annika has led teams of over 100 employees, managing more than $30 million in ARR, with a nuanced eye for strategic partnership and innovative adoption of AI.

LinkedIn
Instagram @annikataylorlucas
Facebook
Substack

Watch the video version on our Youtube channel: https://youtu.be/vVi3fsh631s

Dr. Jeremy B. Crow is a nationally recognized leader in physical therapy, with more than 20 years of experience in sports medicine and orthopedic care. He is the Director of Residency and Fellowship Programs at Spear, where he founded and continues to lead advanced training programs shaping the next generation of clinicians.
Beyond the clinic, Jeremy has spent nearly two decades as an adjunct professor at NYU and remains deeply involved in advancing the profession through leadership, education, and advocacy at both the state and national levels. He has been active in the APTA and APTA New York since 2006, serving in roles such as NYPTA Secretary, Greater New York Treasurer, and on multiple committees and task forces. He currently serves as a site reviewer for the American Board of Physical Therapy Residency and Fellowship Education (ABPTRFE), is a member of its Residency Candidacy Council, and was recently appointed to ABPTRFE Candidacy and Initial Accreditation Panel. He also consults on residency and fellowship program development across the country. He also has been a site reviewer for the Commission Accreditation Physical Therapy Education (CAPTE) for over 10 years.

https://spearcenter.com/; https://www.apta.org/
Instagram: @spearptnyc; @official_apta
Facebook: @spearptnyc; https://www.facebook.com/AmericanPhysicalTherapyAssociation/
YouTube: @SPEARPhysicalTherapy

Watch the video version on our Youtube channel: https://youtu.be/kYCP7qLr-Q0

Christina Rama is a Doctor of Physical Therapy and co-founder of Fownd. She’s currently helping build Notation, an AI-powered documentation platform designed specifically for rehabilitation clinicians.Christina graduated from Grand Valley State University and has worked across a wide range of settings, including outpatient, inpatient, neuro rehab, home health, and skilled nursing facilities. This breadth of experience gives her a deep understanding of the day-to-day realities clinicians face. Her path into entrepreneurship came directly from past experience, especially seeing the heavy documentation burden placed on therapists. She believes technology should support clinical care, not get in the way of it.

Website:https://fownd.care/

Instagram: @notation.fownd

LinkedIn: https://www.linkedin.com/company/fownd-inc/

Watch the video version on Youtube: https://youtu.be/AF1gSiF-Ceg

Emma is a Doctor of Physical Therapy turned sales leader who has built her career around helping physical therapy entrepreneurs take back control of their businesses. She is a foundational leader at Prompt Health, where she has spent the past five years helping scale the sales organization from the ground up as a sales leader. Beyond her work in the tech space, Emma has also become a leading voice for clinicians exploring non-traditional career paths. She is the co-founder of The Clinician Transition, a thriving community of more than 6,000 members built entirely organically. Through that platform and her work on Beyond These Clinic Walls, she helps clinicians discover opportunities in tech, sales, and entrepreneurship.

Website: https://www.thecliniciantransition.com; https://www.prompthealth.com
Instagram: @promptemr
Podcast: "The Clinician Transition"
LinkedIn: https://www.linkedin.com/company/the-clinician-transition/

Watch the video version on Youtube: https://youtu.be/R2Pe5GJ6ECo

Dr. Derek Lee, Area Director and Partner at Spear Physical and Occupational Therapy, shares his journey into health care administration. Learn about Derek’s rapid ascension into management and what he believes it takes to be a transformative and inspirational leader. 

https://spearcenter.com/
Instagram: @spearptnyc
Facebook: @spearptnyc
YouTube: @SPEARPhysicalTherapy
TikTok: @spearptnyc

Watch the video version on Youtube: https://youtu.be/wgP7JR9wm7c

When we launched our podcast, the goal was simple - to help physical therapists and physical therapist assistants to see themselves not just as clinicians, but as entrepreneurs. We wanted to help students build their personal business toolbox and in the process inspire them to embark on their own entrepreneurial journey. But recently, we started thinking more about the full business journey—from launch to legacy. And that led us to a big gap – What does it actually mean to sell a business?

Watch the video version on Youtube: https://youtu.be/idbDpL9bBSY

Dr. Mae Hughes, pelvic floor physical therapist and founder of Movement Through Motherhood, shares her journey from treating female athletes to building a fast-growing pelvic health platform for women. She breaks down the myths surrounding pregnancy and postpartum fitness, highlighting how education and intentional training can transform confidence, strength, and long-term wellbeing. 

https://drmaehughes.com/ 

Instagram: @dr.maehughes 

TikTok: @dr.maehughes

YouTube: @dr.maehughes 

Watch the video version of this podcast here: https://youtu.be/Mje9qutjqC0

Physical therapy businesses should utilize social media for marketing purposes since it provides an effective, cost-efficient way to reach a broad audience. Social media platforms enable physical therapists to showcase their expertise, share educational content, and engage with potential patients directly. By posting tips, success stories, and client testimonials, therapists can build trust and credibility within their community. 

The best social media channels for physical therapists to use for marketing depend on their target audience, content type, and marketing goals. 

Let’s explore the top social media platforms that PTs and PTAs can leverage, along with the pros and cons of each.