Dr. Alexis Shoope, orthopedic specialist and founder of PIONE3R Physical Therapy & Wellness, shares her journey building a cash-based physical therapy practice.  We dive into the intricacies of building a cash-based practice, bridging the gap between rehab and fitness, and giving patients the tools to truly own their health. 

https://www.pione3rpt.com/

Instagram: @dr.alexis.shoope

YouTube: @alexisshoope9802

Watch the video version of this episode on YouTube - https://youtu.be/AxdulRWDjmE

Marketing activities vary between businesses because each company operates in unique markets, targets different customer segments, and offers distinct products or services. The industry type, competition, customer preferences, and overall business goals significantly influence marketing strategies. Tailoring marketing activities ensures businesses effectively engage their target audience and differentiate themselves in their respective industries.

The goal of this episode is to provide you with selected marketing information that would be most relevant to physical therapists marketing a product or service.

Dr. Kyle Covington is the current President of the American Physical Therapy Association and associate professor in the Physical Therapy Program at Duke University. In today’s episode, we explore Dr. Covington’s ascension to the APTA Presidency and learn about APTA’s efforts to facilitate and support entrepreneurial activities for its members.  

Website: https://www.apta.org

Instagram: @official_apta  

X: @apta_official

YouTube: @APTAvideo

Watch the video version of this episode on YouTube - https://youtu.be/pocVvb5Mj4s

A business plan is a detailed document that outlines the goals of a business, the strategy for achieving those goals, and the resources required to do so. It serves as a roadmap for the business’s development and success. The process of business planning helps entrepreneurs think through the viability of their business idea, plan for growth, and address potential challenges.

Watch the video version on Youtube: https://youtu.be/FGU2ZrRT5Mc

Dr. Stacie Barber, founder of The Physio Fix, discusses her innovative, movement-based entrepreneurial journey. With over 20 years in strength and conditioning, Stacie shares insights on injury recovery, online PT, and building a massive social media following—all while balancing family life and a thriving clinical practice. 

Website: https://thephysiofix.com 
Instagram: @thephysiofix 
TikTok: @ThePhysioFix
YouTube: @ThePhysioFix 

Watch the video version of this episode on YouTube - https://youtu.be/3L897C46d6U

While physical therapy itself is a rewarding and essential field, building a successful business requires a diverse skill set that extends beyond clinical expertise. Getting quality business mentorship can be a game-changer for an aspiring entrepreneur. Here are just a few of the many benefits of having a mentor.

David Restiano teamed up with Dan Staats, and together they invented Sorsoap. This innovative muscle recovery product propelled them to a spot on Shark Tank and a deal with Mark Cuban. Join as we discuss their amazing entrepreneurial journey. 

Website: https://www.sorsoap.com
Instagram: @sorxsoap
X: @sorxsoap
Facebook: @sorxsoap

Watch the video version of this episode on YouTube - https://youtu.be/d3Cqr8EBlgg

A physical therapist starting a business might likely require external funding to launch a business. The amount of funding required will be highly variable depending on the type of business.

Watch the video version of this episode on YouTube - https://youtu.be/FTYCilMjrQM

Dr. Dan Ginader, aka "Dr. Dan," is a physical therapy expert and social media sensation with over 1 million followers. From clinic director to TikTok star, Dan shares his journey into the world of digital health, and how he’s turned his creativity into entrepreneurial success. Get ready for an inspiring conversation!
 
Instagram: @Dr.DanDpt
TikTok: @Dr.DanDpt
X: @Dr.DanDpt
YouTube: @Dr.DanDPT

Watch the video version of this episode on YouTube - https://youtu.be/eao_evPGeLU

It's essential for aspiring PT entrepreneurs to understand basic financial terms since financial literacy is critical to making informed decisions, managing cash flow, and ensuring the long-term sustainability of a business. The goal of this episode is to define the most essential financial terms and discuss their relevance.

Watch the video version of this episode on YouTube - https://youtu.be/o2RtX3BDYUA