Today we are on the floor of the MJUnpacked show in NYC with Jeffrey Hoffman. He is a NY lawyer, and I'm pretty sure he is the most qualified expert on the rules and regulations surrounding cannabis legalization in NY.

Jeffrey's legal practice focuses on clients in the cannabis industry and he has a particular interest in social equity license applicants. He also assists those convicted of cannabis offenses in getting convictions expunged from their record.

And he hosts the popular LinkedIn live show called 'Ask Me Anything About NY Legalization.'

https://www.420jurist.com/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Meet Kieve Huffman, co-founder of Engager Brands.

Kieve started his career in the music industry. And as cannabis was legalizing in California, he recognized the opportunity to combine his connections and talents in music to start a business in the emerging cannabis industry.

Learn how his team decides on a viable niche audience to target and the multi-layered approach they take to build a brand around it.

Kieve shares his methodology for building brands that target heavy metal music fans and other niche markets.

So many brands are going after the same audience, not Engager Brands.

Let's meet Kieve.

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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It took NJ lawyer Sarah Trent almost three years to acquire a provisional dispensary license in NJ. But, she is finally about to open her doors to Valley Wellness Medical Dispensary this Fall.

She also built an educational platform called NJ Cannabis Certified that partners with five NJ community colleges to provide a workforce development program for the cannabis industry.

Marijuana education is highlighted and prized throughout the Valley Wellness dispensary, focusing on making everyone informed and welcome. Let's meet Sarah to learn how she navigated the challenging waters of opening a dispensary in NJ.

https://valleywellnessnj.com/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Today we meet Ken Tays, the CEO of Green Leaf Marketers, a cannabis print-marketing company. We talk about old-school marketing tactics, specifically direct mail, and how it can help to build brand awareness and drive sales when many traditional marketing tactics are not available to the cannabis industry.

Ken brings 12 years of experience as a bank regulator and employs compliance personnel to help navigate the grey area of advertising cannabis in different states.

https://greenleafmarketers.com/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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If you're in the cannabis industry, you most likely have heard of George Jage. He is a leader in the trade show industry, took MJ Biz Con from a 20 table cannabis event, and elevated it to the highly regarded show it is today.

George recently introduced his latest iteration of trade show experiences and announced a new event called MJ Unpacked, which debuted last October in Las Vegas. The next show kicks off in NYC on May 18th.

MJ Unpacked is unique in that it is strictly geared toward bringing together CPG brands with investors and retailers. You must go through a vetting process to attend, and if you don't fall into any of these categories, you won't be allowed to participate in the show.

Let's hear more from George Jage and dig into his latest creation, MJ Unpacked.

https://mjunpacked.com/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Eric is a partner at Parlatore Law Group and very knowledgeable in many areas of the cannabis industry. He advises entrepreneurs looking to enter the industry, tells us what's holding up legalization at the federal level, and how the Rohrabacher-Farr Amendment prohibits the U.S. Justice Department from interfering in the state-level medical cannabis industry to name a few.

Let's meet Eric to get his wise take on the state of cannabis.

https://parlatorelawgroup.com/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Today our guest is Eli Ben Haroosh, CEO of StickLabs, an Israeli company looking for a joint venture capital partnership to enter the US marketplace.

Imagine THC condensed into a toothpick that can be inserted into a blunt to increase THC and terpene levels.StickIt is selling the CBD version in 16 countries across Europe.

Listen to Eli's plans to bring Stickit to the global marketplace, including the US, on the Mary Jane Society podcast.

https://www.linkedin.com/in/eli-ben-haroosh-880532184

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Today we meet Jay Czarkowski, CEO of Denver-based Canna Advisors. Since 2013, Canna Advisors has guided entrepreneurs and startups entering the cannabis industry and cannabis companies looking to grow and expand their existing business.

Jay sees the North East as the next hotbed for innovation in the cannabis industry and recently set up a 2nd office in the Empire State Building. They are kicking it off with a Shark Tank-style Pitch Deck Competition, where the winner will receive a $50,000 - $500,000 investment if they ultimately receive a license from the state. The competition takes place at the MJ Unpacked event in NYC this May.

Let's meet Jay to get his take on the state of cannabis in the North East.

https://thinkcanna.com/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Because the cannabis industry is so new, little consumer data is available that can be used for digital advertising. And programmatic advertising is expensive to use if you don't have the data to back it up.

Today we will meet the team behind NXTeck. They claim to have the largest cannabis consumer database available in partnership with New Frontier Data.

NXTeck just released a way to track when someone clicks on a digital ad and consequently visits a dispensary to make a purchase. They can track a mobile device when it enters a dispensary and how long they stay.

Finally, a method for marketers to justify and track digital ad campaigns!

Let's meet the team behind NXTeck, Toby Harwood, and Max Moore.

https://newfrontierdata.com/nxteck/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Today our guest is Nikki Lawley, a traumatic brain injury survivor who found a mobile app that helped her self-medicate with Cannabis and ultimately stop using prescription drugs. The App is Strainprint, a free medical cannabis journal available to patients across Canada and the US. Strainprint has evolved to become the largest real-world-evidence study and now gathers data across Canada, the United States, Australia, and Israel. Strainprint users journal their use of lab-verified cannabis products and learn which products provide the highest efficacy. This data is combined and analyzed with other anonymous app user data to learn how Cannabis impacts specific conditions and symptoms with people with similar health issues.

Because of this success, Nikki partnered with Strainprint to bring a Nikki and the Plant branded version of the app to the New York medical cannabis market. The data collected is generated by patients to help other patients. It is the analysis of this anonymized data that is going to unlock new therapies and improve the human condition. Strainprint has already published 9 peer-reviewed articles in well-regarded academic and medical journals and aspires to do more.

Nikki hopes the journaling app will advance clinical research of Cannabis to assist those with traumatic brain injuries.

https://www.nikkiandtheplant.org/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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