Highmark Health, Mass General Brigham Health Plan, SCAN, and TytoCare leaders discuss strategies for creating innovative, high-impact healthcare products.

Tune in to learn:

• How traditional health plans are rethinking product design in the face of growing competition from direct-to-consumer models

• Strategies for creating more personalized, flexible, and transparent offerings that resonate with today's healthcare consumers

• The role of data, technology, and innovation in modernizing health insurance products

• Real-world success stories from leading organizations who are successfully navigating this evolving market

Panelists:

• Maria Baker, VP, Health Strategy & Delivery, Highmark Health

• Lena Perelman, VP, Medicare Product Operations, SCAN Health Plan

• Roni Mansur, Vice President of Product Management, Mass General Brigham Health Plan

• Suzi Pigg, Vice President, Payers, TytoCare

https://www.brightspotsinhealthcare.com/events/innovating-product-design-for-growth-and-member-engagement/

This episode is sponsored by TytoCare:

TytoCare is a virtual healthcare company that enables leading health plans and providers to deliver remote healthcare to the whole family through its Home Smart Clinic. Combining a cutting-edge, easy-to-use, FDA-cleared device with AI-powered guidance and diagnostic support, the Home Smart Clinic enables the whole family to conduct remote physical exams with a doctor, replicating in-clinic exams for immediate answers from home. TytoCare drives utilization rates that are six times higher than traditional telehealth services; reduces the total cost of care by an average of five percent; diverts ED visits by an average of 10.8%; and has a high average NPS of 83. The Home Smart Clinic includes Tyto Engagement Labs™, a proven framework of engagement journeys designed for the successful deployment and adoption of the solution. To complete its offering, TytoCare also provides the Pro Smart Clinic, for professional settings outside the home to serve rural clinics, schools, workplaces, and more. TytoCare serves over 250 major health systems and health plans in the U.S., Europe, Asia, Latin America, and the Middle East. For more information, visit us at tytocare.com.

Bright Spots in Healthcare is produced by Bright Spots Ventures

Bright Spots Ventures brings healthcare leaders together to share working solutions or "bright spots" to common challenges. We build valuable and meaningful relationships through our Bright Spots in Healthcare podcast, webinar series, leadership councils, customized peer events, and sales and go-to-market consulting. We believe that finding a bright spot and cloning it is the most effective strategy to improve healthcare in our lifetime.

Visit our website at www.brightspotsinhealthcare.com