A curious case of your brain at work when it really wants to solve problems and what we can learn from it. 

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The first-mover advantage seems to be a core law of innovation physics. And yet? It doesn't work. Let's review the story of this concept together...

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Recently, Tesla announced that their long-awaited and long-delayed Tesla Truck would finally enter the delivery phase. It's quite interesting to understand why now, as the business model of electric transportation doesn't really work for semi-trucks. 

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It took me a few weeks but last November; I decided it was worth risking not being head over heels for Patagonia's huge philanthropic announcement. While everyone was praising Yvon Chouinard, I felt there was a weird taste to all this. But it's maybe only because I'm a soulless monster. You decide...

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A discussion on the story of the Apple Lisa which turned forty this year and is still read as a huge failure (it wasn't). 

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