Rene boasts 24 years of experience with 16 startups, starting young and working for his parent’s startups in silicon valley. He’s also directed over 350 commercials, short films, and pilots; primarily as co-founder and creative director for 8 years at digital agency Automaton Creative. Most recently as founder at ARwall, Rene won the SXSW Accelerator 2018 AR/VR category pitch, has been acknowledged as a top AR tech evangelist in Hollywood, and designed the first ARwall Lab in Burbank.

Highlights of the Episode:
0:00 Introduction
0:15 Introduction of guest
1:25 Rene’s background
9:29 Exposure to augmented reality
21:13 Allowing play and creativity into the process
24:34 ARFX
25:54 What it looks like in terms of process for a filmmaker
29:40 How much control you can have
32:23 A filmmaking and service company to help others make films.
36:07 Do your walls run on 220 electric or less?
38:07 How many insert stages are using it currently?
39:41 Working with set pieces and props
41:56 Building your own environments and plugging them in
45:07 Eliminating atmospheric smoke
46:39 Handling complicated LED volume output
48:43 Winning South by Southwest Award
52:05 Achieving balance
1:02:05 Outro

Connecting with the Guest:
Website: https://arwall.co/
Linkedin: https://www.linkedin.com/in/rlamador
Instagram: https://www.instagram.com/therealreneamador/?hl=en
Twitter: https://twitter.com/rlamador?lang=en
Facebook: https://www.facebook.com/arwallco/

Connecting with CG Pro:
Facebook: https://www.facebook.com/groups/becomecgpro
Instagram: https://www.instagram.com/becomecgpro/
Website: https://www.becomecgpro.com/
Twitter: https://twitter.com/edgevisualCG
Game Design Course: https://www.becomecgpro.com/gamedesigninunreal

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