EXCLUSIVE: MC Sonae's Head of Tech Experimentation, Rafael Pires, reveals how Portugal's leading retailer has been pioneering retail innovation for 9 years straight.

Rafael Pires shares insights live from the VusionGroup Podcast Studio at NRF Europe on:

✅ Why "gut feeling" often beats complex evaluation matrices

✅ How they filter 100+ annual tech initiatives down to executable pilots

✅ The breakthrough in-store analytics that tracks customers like e-commerce

✅ Why autonomous robots + AI will transform retail in the next 10 years

✅ How to balance moonshot experiments with incremental improvements

✅ The culture that allows failure and learning from "hype" technologies

Rare behind-the-scenes look at how a major retailer actually makes technology decisions and manages innovation at scale.

🎯 Essential for: Innovation managers, retail technologists, startup founders, and anyone interested in systematic experimentation.

#RetailInnovation #TechnologyExperimentation #MCSonae #InStoreAnalytics #RetailTech

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