Innovation is perhaps one of the most commonly-used words in our industry. But what does it really mean in an industry based on, and fuelled by, tecnical innovation?

In a new podcast series, Innovation Leaders, we're sitting down with heads of innovation at agencies and brands to find out. 

To launch the series, we met with Sarah Salter, Head of Applied Innovation, Wavemaker to discuss why an agency needs a Head of Innovation role in tne first place, what it means to clients, and what the demonstrable, tangible results are for brands like L'Oréal and Audible.