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Corporate innovation pioneer and former Citi Chief Innovation Officer Amy Radin joins host Elijah Eilert to explain how large, regulated organisations can move quickly without losing control. Amy shares how to turn likely vetoes into informed sponsorship. The conversation covers why disciplined, low-cost experiments generate decision-ready evidence, how strategic advocacy helps innovators win allies, and why partnering with finance and risk teams can convert uncertainty into competitive advantage. Amy also predicts that modular, interdisciplinary certificates will soon displace traditional MBAs as the preferred path for innovation leaders. From growing up in a small family business to navigating corporate boardrooms, Amy shares both the lessons she has learned and unlearn, insights every innovation leader can put to work today.
The Change Maker’s Playbook Topics & Insights[00:20] Introducing Amy Radin: One of the first corporate Chief Innovation Officers in the world, dedicated to solving real customer problems.
[01:03] Defining innovation: New and viable solutions that meet unmet rational and emotional needs within legal, ethical and commercial limits.
[02:35] The innovation spectrum: “New” is relative to your company or market; incremental changes can be transformative internally.
[03:53] Metric pitfalls: Mature-business ROI hurdles choke exploration, focus first on learning milestones and evidence.
[05:24] Listen before you survey: Qualitative observation often outperforms data sets when desirability is uncertain.
[06:43] Empathy for CFOs: Understand that finance leaders are paid to protect cash flow and manage certainty. Apply the same discovery techniques you use with customers to CFOs: frame proposals as stage-gated micro-bets with clear spending caps, predefined kill criteria and measurable learning goals. Translating risk into the language of liquidity, runway and downside protection builds their confidence to fund experimentation.
[09:31] Budgeting experiments: Treat rapid tests as investments that generate decision-grade data.
[13:50] The corporate tax: In a big organisation, persuading decision-makers and influencers is not a side task, it is a huge part of the job. Innovators must decide whether they are willing to invest that time and energy to win sponsorship and move ideas forward.
[16:48] Strategic advocacy: Treat innovation like a social movement. Systematically map champions, fence-sitters and blockers; tailor value propositions and small “next step” asks for each group and build a visible coalition that tips policy, budget and culture from maybe to yes.
[22:25] Risk Review Committee: While piloting peer-to-peer mobile payments at Citi, Amy assembled a cross-functional forum brand, legal, compliance, cyber-security and enterprise-risk, before any contracts were drafted. By surfacing objectives early, walking through “what-if” scenarios and co-designing safeguards (smallest viable test, rapid-exit plan, advance regulator briefings), the team cut approval time, tightened controls and converted risk leaders from potential blockers into active sponsors.
[26:14] Innovation as risk management: In fast-moving markets, clinging to the status quo can expose the business to greater downside than disciplined experimentation. Strengthen the risk-management function so it actively champions sustainable innovation: build a balanced portfolio of stage-gated bets, cycle each through tight learning loops, and invite risk professionals in at the concept stage to co-design safeguards. Turning them into allies early prevents them from becoming project-killing gatekeepers later and ensures capital flows to the most promising ideas while weak bets are retired quickly.
[40:07] Urgency plus patience: Amy says innovators must “live at this intersection” of intense drive and deliberate listening. She freely admits her own very high sense of urgency and great passion, yet explains how she learned to slow down, hear stakeholders first and adjust before charging ahead. Balancing stubborn conviction with openness to feedback, she likens the practice to walking a tightrope where keeping your footing requires constant attention to both speed and reflection.
[42:28] Lessons from the corner drugstore: Working in her father’s Brooklyn pharmacy taught Amy two fundamentals she still applies until today, respect the P & L (“money in the till paid for dinner”) and obsess over customer experience.
[51:30] Future of innovation education: Amy predicts that traditional four-year degrees and full-time MBAs will fade as people stack low-cost, hybrid certificates throughout their careers. University learning will become “à la carte,” interdisciplinary and hands-on, giving learners just-in-time modules in design, business modelling and leadership rather than one-size-fits-all curricula. Continuous upskilling will be essential because technology and markets move too quickly for static credentials.
Resources & LinksAs one of the corporate world’s first Chief Innovation Officers, Amy Radin built Citi’s global innovation practice, then drove customer-centric expansion at American Express and AXA. Today she advises boards and senior teams, teaches in Columbia University’s M.S. Technology Management programme, and speaks worldwide on how “strategic advocacy” converts stakeholder resistance into support. Her award-winning book The Change Maker’s Playbook distils lessons from 50 innovators and captured the 2019 Silver Axiom Business Book Award. Amy’s insights appear in Forbes, Chief Executive, and other outlets, and she serves on advisory boards for several early-stage fintech and insurtech ventures.
AI adoption is skyrocketing, but most AI projects don’t deliver on their promises. In this episode, Dr. Evan Shellshear, Managing Director and Group CEO of Ubidy, breaks down why 80% of AI projects fail and what organisations can do to improve their chances of success.
Drawing insights from his book Why Data Science Projects Fail, Evan explores the biggest blockers to AI success, the importance of strategic alignment, and how companies can avoid wasting millions on AI initiatives that don’t deliver business impact.
Whether you are an AI practitioner, business leader, or innovation manager, this episode will help you separate AI hype from reality and make smarter technology investment decisions.
Evan's BooksWhy Data Science Projects Fail: The Harsh Realities of Implementing AI and Analytics, without the Hype:
https://www.amazon.com.au/Why-Data-Science-Projects-Fail/dp/103266133X?ref_=ast_author_dp
Innovation Tools: The most successful techniques to innovate cheaply and effectively:
https://www.amazon.com.au/Innovation-Tools-Successful-Techniques-Effectively/dp/0646956469?ref_=ast_author_dp
Topics and Insights[02:53] – Defining InnovationEvan shares his perspective on what defines innovation, emphasising that it is not just about new ideas but the impact they create. He draws a clear distinction between invention and innovation, explaining why an idea without impact remains an invention rather than a true innovation.
[04:27] – Measuring Innovation EffectivelyInnovation measurement starts with two key questions: Is it new? and What is its impact? Evan highlights the difficulty of measuring “newness” and discusses why impact should be measured based on purpose-driven innovation. He argues that metrics should align with a company’s innovation goals, whether it is patent creation, revenue growth, or industry transformation.
[06:11] – The Biggest Blockers to Innovation in Large OrganizationsEvan contrasts the flexibility of small, nimble companies with the structural challenges of large enterprises. He explains how legacy systems, bureaucratic processes, and internal competition create significant barriers to innovation, making it difficult for new ideas to gain traction and survive within large corporations.
[07:31] – Why AI Projects Fail: The 80% Failure RateEvan breaks down the staggering failure rate of AI projects, estimating that up to 80% fail, with the number exceeding 90% for analytically immature organizations. He highlights the three biggest reasons AI initiatives go wrong:
Evan shares a fictitious story from Australia’s Outback, where a farmer was pitched an AI-driven solution for managing crops. While the technology sounded promising but overall, it was a poor investment. This example underscores why businesses should assess AI projects through a commercial viability lens, not just a technical one.
[24:01] – Prioritizing AI Investments: The 2x2 FrameworkEvan introduces a simple framework to help organizations prioritize AI projects:
Evan and Elijah discuss a major issue in AI education—universities focus almost exclusively on technical skills, while the real reasons AI projects fail are business-related. He argues that universities must teach:
The conversation wraps up with a reminder that AI projects should be treated like marathon training—organizations need to build capabilities gradually rather than jumping straight into large-scale, high-risk initiatives.
About the GuestDr Evan Shellshear is the Managing Director and Group Chief Executive Officer of Ubidy, an innovative global recruitment marketplace leveraging AI to connect employers to specialist agencies. He has a Bachelor of Arts and a Bachelor of Science (single and double majors in mathematics) from The University of Queensland, a Diplom (equivalent of both a BSc and MSc) from the University of Bielefeld (Germany) and a PhD in Mathematical Economics (Game Theory) from the Institute of Mathematical Economics at the University of Bielefeld. Before his appointment at Ubidy, Evan was Chief Analytics Officer and Co-Chief Executive Officer at Biarri – one of Australia’s leading specialist analytics consultancies. Evan has consulted to leading businesses worldwide across industries from manufacturing to retail, from healthcare to supply chain, and from oil and gas to energy. He has published or co-published four books on topics from innovation (Innovation Tools) to artificial intelligence, business analytics, and data science (Why Data Science Projects Fail) and has published almost 100 articles in leading blogs, magazines and news outlets. He has served on multiple advisory boards of state, national and international institutes, has multiple accreditations across numerous digital platforms and is a thought leader in the fields of AI, innovation and strategy. He holds Adjunct academic appointments at the Queensland University of Technology and at The University of Queensland.
Contact Evanhttps://www.linkedin.com/in/eshellshear/
In this episode, Elijah Eilert sits down with Étienne Garbugli. Étienne, the CEO of Sliced, veteran founder, and author of several books, shares his insights.
The conversation centers around Étienne’s most recent book, Find Your Market. The book explores how to effectively find Product/Market Fit when innovations are already built or at least partially developed without having factored in the market need properly. Most innovators understand the need for research and experimentation before committing significant resources to but in reality, many organisations, Research and Development departments, and especially universities all too often do not adhere to it.
Topics and Insights[01:00] Question 1: What is Innovation?Étienne is the CEO of Sliced, a consulting firm that helps growing tech companies find the best customers for their products.
He is also a three-time startup founder (Highlights, Flagback, and HireVoice), a six-time entrepreneur, and a customer research expert.
In 2014, Étienne published the first edition of Lean B2B: Build Products Businesses Want. The Lean B2B Methodology has helped thousands of entrepreneurs and innovators worldwide build successful businesses. In 2020 he published Find Your Market, The SaaS Email Marketing Playbook, and Solving Product.
His presentation 26 Time Management Hacks I Wish I’d Known at 20 was viewed by more than 32 million people.
For more about Étienne and his work, visit Étienne’s Website.
Elijah Eilert is talking to Peter LePiane about innovation within large organizations. Part 2 of the podcast explores various aspects of innovation related decision-making. Peter opens up about his background in science and computer science, his Startup journey and how he nearly founded Airbnb and Shopify. He introduces Estimatic, his latest venture, software designed to model uncertain projects and ideas.
The episode addresses the concept of innovation accounting, common misconceptions in business case analysis, and the value of information by connecting learning to financial outcomes. The episode challenges traditional practices in organizations and focuses on the importance of understanding human behaviour to achieve success for new products and organisational change management.
Throughout this episode, the duo explores a myriad of topics central to innovation-related decision-making and highlights the value of information, connecting it to financial outcomes. Unravelling the concept of innovation accounting, Peter debunks the common misconceptions prevalent in business case analysis. The episode challenges traditional practices and underscores the pivotal role of comprehending human behaviour in achieving success, whether for new products or the intricacies of change management within organizations.
Topics and Insights[01:43] Understanding Human Behavior in Change Management
[05:23] Peter’s Background
[16:15] Estimatic
[25:51] Challenges in Corporate Innovation Decision-Making
[26:53] The Concept of Innovation Accounting
Quantifying Learning and Progress (32:43)
[39:55] Common Misconceptions in Business Case Analysis
[44:14] The Value of Quantification in Decision-Making
Meet Peter LePiane, the accomplished management consultant with a track record of helping organizations transform how they validate and launch products and services. With a background in start-ups, incubators, venture capital, and professional coaching, Peter has spent the last two and a half decades refining his consulting toolbox serving a diverse range of clients from midsize companies to large, multinational corporations in industries including financial services, insurance, retail, telecommunications, consumer packaged goods, and fragrance manufacturing. Do you need to create the next big breakthrough but don’t know how to discover what your customer wants with certainty? Feel like you need to redesign how your organization thinks and operates but you don’t know where to start? Do you know that culture follows structure but don’t know what part of the structure to change first? Peter is the innovation change maker who can empower you to break through the status quo.
Peter’s professional coaching background differentiates and allows him to be the brave champion required in the face of drastic organizational mindshifts. It equips Peter to help both leaders and teams of innovation change shape their habits towards:
Peter’s most prominent innovation transformation accomplishments include:
LinkedIn | Email
Elijah Eilert is talking to Peter LePiane about innovation within large organizations. Part one of the podcast, explores the core principles of innovation, the challenges associated with measuring its impact, and the formidable obstacles faced in corporate landscapes.
Starting with the question of “What is Innovation?” Peter offers his perspective, emphasizing the fusion of novelty and impact in the concept of innovation. According to him, innovation involves the introduction of genuinely new ideas or solutions to the world, with a keen focus on how these innovations are received within the market. The episode underscores that innovation is not limited to grandiose endeavours like space exploration; it can manifest subtly yet profoundly in various aspects of a business. Transitioning to the topic of “Measuring Innovation,” the podcast shines a spotlight on this often-overlooked aspect that is crucial for evaluating the effectiveness of innovation efforts. Finally, the conversation confronts the significant hurdles that hinder innovation within large organizations. From challenges rooted in organizational design and financial models to the complexities of incentive structures and cultural mindsets, the barriers that can impede progress are dissected. The episode aims to provide practical insights into overcoming these challenges and fostering a culture that actively promotes and sustains innovation.
Topics and Insights[02:28] What is Innovation?
Peter’s perspective on innovation combines novelty and impact. For him, innovation is about introducing something new and meaningful to the world, with a focus on both the idea itself and its reception in the market.
[08:28] How Should Innovation be Measured?
[30:59] What are the biggest blockers to innovation in large organizations?
Elijah Eilert is talking to Kumuda Suppayah an Innovation strategist, and business transformation expert in the Oil and Gas sector.
The second part of this episode delves into the fascinating world of corporate venturing and organizational adaptability with insights from a research paper that Kumuda co-authored titled, "Enhancing Organizational Adaptability through Corporate Venturing." The paper's primary focus is to understand the culture and processes that enable successful corporate venturing, a critical strategy for organizations looking to thrive in a rapidly changing business landscape.
Explore the significance of corporate venturing, distinguish it from strategic entrepreneurship, and unveil the key ingredients for corporate venturing success in this episode. We'll also uncover the secrets to sustaining funding, managing corporate venturing portfolios, and fostering an agile ecosystem.
The opinions expressed in this podcast and research are those of the author/guest and are based on her personal research.
Elijah Eilert is talking to Kumuda Suppayah an Innovation strategist, and business transformation expert in the Oil and Gas sector.
Part 1 of the episode is designed around three main questions:
This podcast episode explores the broad concept of innovation and its various facets. It begins by defining innovation as a departure from the norm and highlights the importance of tying innovation to specific outcomes. The discussion then delves into different types of innovation, including incremental, sustaining, and disruptive, with real-world examples illustrating their significance. Measuring innovation becomes a key focus, with an emphasis on balancing leadership's need for certainty with employees' concerns about potential consequences. The episode also addresses common challenges in fostering innovation within large organizations, such as miscommunication, misaligned expectations, and resistance to measurement. Overall, it provides valuable insights into the nuances of innovation in organizational settings and offers strategies for overcoming common barriers.
Show Notes[02:28] What is Innovation?
Kumuda defines innovation as doing something differently from how it is currently done.
She shares her approach to explaining innovation to her own children, emphasizing change as a fundamental aspect. She discusses the importance of tying innovation to specific outcomes or goals to facilitate acceptance and adaptation.
[04:03] Different Types of Innovation:
[04:28] Incremental Innovation
[05:40] Sustaining Innovation:
[07:11] Disruptive Innovation:
[08:28] How Should Innovation be Measured?
Follow insights on two contrasting perspectives on measuring innovation: leadership's desire for certainty and employees' concerns about potential repercussions. She emphasizes the importance of implementing measurements that serve the needs of top management while also motivating employees with achievable targets.
[17:19] Balancing Employee Control and Stress:
[18:13] Conflict of Expectations:
[20:02] Exploring Beyond the Comfort Zone:
[30:59] What are the biggest blockers to innovation in large organizations?
Addressing these blockers requires a combination of effective communication, cultural shifts, measurement of innovation efforts, and clear strategic direction. Overcoming these challenges can pave the way for successful innovation in large organizations.
Episode 15 - Psychological Safety, Cognitive Diversity, Trust & Fear in Innovation
About the EpisodeElijah Eilert is talking to Susie Braam and Ed Essey, two seasoned innovators. The episode takes you on a corporate innovation journey, covering how to define innovation and tips and tricks on how to measure it. The discussion sheds light on both innovation blockers and enablers, exploring concepts like psychological safety, cognitive diversity, trust, and fear. Furthermore, the conversation addresses the challenges and opportunities of innovation amidst an economic downturn and the transformative impact of cutting-edge technologies like artificial intelligence. The second part of the episode explores the defining traits of a genuine catalyst, driving impactful change within large organisations. A “cathartic and energising episode”.
Show Notes[00:00] Teaser & Innovation Metrics Podcast Intro
[01:35] Introducing the Guests, Susie Braam & Ed Essey
[03:22] What is Innovation?
Different definitions for innovation are offered Susie defines innovation as something new that improves our lives, a combination of novelty and impact. The importance of a shared language within organizations for understanding innovation is emphasized. Innovation under the current economic climate and technological shifts is discussed.
[19:22] How do you think innovation should be measured?
[39:17] What is the biggest blocker to innovation in your or in large organizations?
One of the biggest blockers to innovation in large organizations is short-term thinking and prioritization of shipping something over impact. Leaders often focus on immediate delivery and may shut down exploration prematurely, closing off potential opportunities for innovation.
[01:03:19] The Catalyst
This part of the conversation is centred around the topic of organizational catalysts, their traits, and the challenges they face. Leaders should identify and nurture these individuals to drive impactful change. Susie has been researching this subject and has conducted interviews to understand what motivates these catalysts and how they can be nurtured and supported in organizations. Some key themes that emerged from the discussion include:
[01:22:19] Closing Off
The closing part of the conversation touches upon the importance of trust in fostering a healthy and innovative work environment. Fear and lack of trust can be significant blockers to innovation and the success of catalysts within organizations. Building trust requires understanding each other better and being vulnerable with one another.
Ed Essey
Ed Essey helps intrapreneurs have, test, and grow brilliant ideas in the Microsoft Garage. He is an MIT grad, serial founder, and veteran product leader who is passionate about technology, creating great culture, and innovating through experimentation.
During his engineering career, Ed has researched AI, worked on Microsoft Office, and democratized parallel computing. He has led company-wide change management programs in innovation, design-thinking, and agile methodologies that have helped over 25,000 employees earn raving fans for their products. He is the founder of the Garage experimental outlet that has delivered over 150 new and exciting projects to market.
Ed practices mindfulness to bring his most courageous and caring self to every connection. He champions wise technology, because the best products cannot stop at intelligence, they need wisdom. Ed lives in Seattle with his two children. To find out more about Ed, please visit edessey.com to read his articles on innovation, incubation, and growth.
Susie Braam
Susie Braam spent 20 years in the public sector working a broad spectrum of roles and experiences. Predominantly in the National Security arena, she dealt with many fast-paced, changing and complex situations. Between 2016 and 2022, Susie led innovation and digital transformation efforts within the UK Government as Head of Innovation first at the Ministry of Defence and then at the Foreign, Commonwealth and Development Office.
Entrepreneur and Founder
In 2020, Susie co-founded Yellow Cat, an Innovation Training and Coaching company focussed on supporting those corporate heroes who are trying to transform their organisations from within. Yellow Cat also supports student innovation teams, start-ups and small businesses in business model design and development.
In late 2020, the end of a challenging and tumultuous year, Susie went on to establish Mulberry Retreats, with the aim of providing sanctuary and optimism to individuals in challenging leadership positions. The mission at Mulberry Retreats is to empower leaders with the mindset, skills and confidence to create a positive future for themselves, their organisations and the people within.
Guest Speaker and Writer
Susie routinely writes and speaks about leadership, strategy and innovation, providing insights from her experience and thought leadership. She has a natural and engaging style and her refreshingly candid approach makes her a popular speaker.
Susie lives in south-east London with her family.
Check out our innovation accounting program
Elijah Eilert is talking to Ed Essey Director of Business Value at the Microsoft Garage. In this episode, Ed introduces an analogy of an fruit tree to explain innovation. The tree represents the innovation system that delivers fruit or innovation projects. The soil is the nourishing culture for the tree to produce. Unsuccessful fruits fall down and become fertilisers for the tree. Ed emphasizes the importance of creating organisational ambidexterity to execute known businesses while creating entirely new ones. The discussion on measuring innovation explores innovation accounting and dives into storyboarding, hypothesis-driven financial modelling, ‘Stakeholder Development’, modelling and what metrics to focus on. Further the three factors in decision-making: merit, alignment, and executive judgment. This episode covers lots of ground in an authentic chat with a great human being.
About the GuestEd Essey helps intrapreneurs have, test, and grow brilliant ideas in the Microsoft Garage. He is an MIT grad, serial founder, and veteran product leader who is passionate about technology, creating great culture, and innovating through experimentation.
During his engineering career, Ed has researched AI, worked on Microsoft Office, and democratized parallel computing. He has led company-wide change management programs in innovation, design-thinking, and agile methodologies that have helped over 25,000 employees earn raving fans for their products. He is the founder of the Garage experimental outlet that has delivered over 150 new and exciting projects to market.
Ed practices mindfulness to bring his most courageous and caring self to every connection. He champions wise technology, because the best products cannot stop at intelligence, they need wisdom. Ed lives in Seattle with his two children. To find out more about Ed, please visit edessey.com to read his articles on innovation, incubation, and growth.
Connect with EdLinkedIn / Twitter / Website / Medium
Topics and Insights[00:02:00] Defining Innovation – Discussing the difference between invention and innovation and how innovation is taking something new or a new approach to something and following it through until a problem is solved.
[00:02:46] Innovation as an Fruit Tree – Ed introduces the analogy of an fruit tree to explain innovation. The tree is the system or program that delivers fruit i.e. innovation projects. The soil is the nourishing culture for the tree. If an innovation doesn’t work out and the metaphorical fruit falls to the ground, it is not seen as a failure but the gained insights or learnings become fertiliser for the soil.
[00:06:16] Organizational Ambidexterity – Ed talks about the importance of creating organisational ambidexterity, which is to be able to relentlessly execute unknown businesses on the one hand and then on the other hand to be able to create entirely new businesses.
[00:09:52] Measuring Innovation – How to measure innovation/how should innovation be measured?
[00:17:00] Modeling Business Strategy – Ed shares his experience of modelling his boss’s business strategy as a funnel, using innovation accounting. Emphasizing the importance of understanding the overall strategy and metrics of the organisation.
[00:27:52] Sponsorship and Project Selection – Discussion on the importance of project selection and sponsorship, and the potential bias in selecting only sponsored projects.
[00:30:01] Factors in Decision Making – The three factors in decision making: merit, alignment, and executive judgment, and the importance of understanding how executives make decisions
[00:33:55] Understanding Manager’s Goals – The importance of understanding a sponsor’s charter and goals, and how to have a compelling conversation to show how an idea can support their strategies.
[00:36:28] Sponsor Development – The concept of sponsor development, which is similar to customer development, and the importance of understanding a sponsor’s goals and perspective.
[00:37:14] Measuring Innovation – Discussion on how to measure innovation and the importance of defining the word “should” more crisply
[00:37:48] Challenges of Measuring Innovation – Exploring the challenges that large corporations face in measuring innovation at scale.
[00:41:03] Storyboarding and Innovation Accounting – Discussion on the Innovation Accounting Program and the importance of storyboarding and hypothesis-driven financial modelling for measuring innovation.
[00:47:38] Adapting to Change – Challenges engineers face with transitions and adapting to change.
[00:48:24] Asking Questions – Transitioning to discussing the three questions that will make up the podcast.
[00:49:30] Innovation Blockers – About the main blockers for innovation in large organisations.
Innovation Accounting Programhttps://kromatic.com/programs/innovation-accounting
https://innovationmetrics.co/workshops/innovation-accounting-course/
Elijah Eilert is talking to Matt Clancy about what makes people become entrepreneurs and how the accessibility of information fosters innovation. The episode is guided by some of Matt's publications that he summarizes for us before discussing the findings further.
The first main topic of discussion is about the "idea" of being an entrepreneur and how entrepreneurship is contagious. The findings from various studies show that people are more likely to start a business if they have been around entrepreneurs or have entrepreneurial role models close to them. However, being around former entrepreneurs doesn't necessarily make it more likely to start a successful business. The second main topic is about the effect of access to knowledge on innovation. The discussion is based on three different papers that explore the relationship between knowledge access and innovation. The findings suggest that access to knowledge boosts innovation.
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