Innovation Talks

Dr. Huub Rutten is one of the Founding members of Sopheon and is currently the company's Vice President for Product Research and Design. After gaining a Master’s in Applied Linguistics from Radboud Un

Dr. Huub Rutten is one of the Founding members of Sopheon and is currently the company's Vice President for Product Research and Design. After gaining a Masters in Applied Linguistics from Radboud University in the Netherlands, Huub went on to work for several academic institutes teaching linguistics and communications.  An adjunct professor at the European Institute for Public Administration (EIPA), he then became a permanent advisor to the European Commission, counseling them on IT and policy development. Huub is instrumental in Sopheons development of linguistics and knowledge management technologies and continues to lead Sopheon into solutions for Innovation. He currently resides in Maastricht in the south of the Netherlands.

We continue our 3-part Innovation conversation with Dr. Hubb Rutten by delving into the Agile Manifesto philosophy, which he says was born of the frustration of software products' past failures. He reveals how the software world embraced Agile teachings that promised better, more successful, faster products and why he thinks some of the promises of Agile are an illusion.  Huub breaks down what he describes as an 'Agile way of thinking' and how software companies think it's a tool to get closer to the end-user of the product. He also warns of the pitfalls within the Agile mindset and why companies should not rely too heavily on one framework.

 

"I think that the intentions of Agile are not bad. I don't think so. But I believe that it cannot be the only answer to the success of the company."
– Huub Rutten

"If I am Agile with a scrum team with ten stupid people, it will have a stupid product coming out of it."
– Huub Rutten

"Agile is a method, cannot be the goal."
– Huub Rutten 

"I would say that Agile is confused with 'agility and flexibility."
 – Huub Rutten 

"Flexibility and agility come with a price that is not the same as Agile. Agile is a methodology. It's a project management methodology. It's got nothing to do with agility."
 – Huub Rutten

 

This week on Innovative Talks:

• How the Agile movement rose up in the software world
• Why the different interpretations of Agile can be counter-productive between software and hardware teams
• Why Huub thinks Agile is old tried and tested practices dressed up as a belief system
• How the Agile framework was sold to the product developers
• The problems software companies have connecting with their users in development
• How basic customer market research has parallels with Agile methodology

Resources Mentioned:

• The Agile Manifesto

Connect with Huub Rutten:

• Huub Rutten Sopheon Website
• Huub Rutten on LinkedIn

Connect with Paul Heller:

• Paul Heller on LinkedIn

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate Innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly!

The fastest way to do this is to go to sopheon.com and click here.

Dr. Huub Rutten is one of the Founding members of Sopheon and is currently the company's Vice President for Product Research and Design. After gaining a Masters in Applied Linguistics from Radboud Uni

Dr. Huub Rutten is one of the Founding members of Sopheon and is currently the company's Vice President for Product Research and Design. After gaining a Master’s in Applied Linguistics from Radboud University in the Netherlands, Huub went on to work for several academic institutes teaching linguistics and communications.  An adjunct professor at the European Institute for Public Administration (EIPA), he then became a permanent advisor to the European Commission, counseling them on IT and policy development. Huub is instrumental in Sopheon’s development of linguistics and knowledge management technologies and continues to lead Sopheon into solutions for Innovation. He currently resides in Maastricht in the south of the Netherlands.

This episode is the first part of a 4-part fascinating discussion with Dr. Huub Rutten into various aspects of Innovation, beginning with AI and Machine Learning production. He explains the evolution in AI from the early days of automated mortgage lending in banks to its growth into today's smart products, such as the Tesla car. He explains how machine learning is hugely about data collection and collation and how it only works within rules and frameworks given by the human creators. He also discusses how companies strive to make their software safer, protect their customer base from harm, and ensure that the appliances and smart products of the future make our lives easier without risk.

 

"Artificial intelligence is intelligence that is artificial. So it's not intelligence. It is calculation.”

 – Huub Rutten

"When you connect your brains and the reasoning mechanism of your brains to systems that are outside of yourself - but are also reasoning - can you imagine what will happen?" – Huub Rutten

"Machine learning is not machines, but software. Software is based in general on what is called Neural Networking. See it as a big matrix. And if you take all these data in a very BIG matrix, then the software can see repetitive mechanisms in there."

 – Huub Rutten

 

"Machine learning is like a discovery tool that in the end delivers you knowledge that you put in algorithms, that create autonomous cars, fridges, kitchens, coffee machines, rockets, planes; they fly autonomously because they have built-in experts-based rules to react on sensor data or environment, data, or something else."

 – Huub Rutten

 

This week on Innovative Talks:

 

• The difference between AI and Machine Learning
• How smart products can't exist without software development
• Why AI technology means you no longer need 40 years of experience to make wise decisions
• How machine learning can collate mass amounts of data to make quick diagnostics and reasoned decisions
• Why machine learning is all about calculations and data analysis
• Why the intelligent software in your smart appliance is safety guaranteed

Connect with Huub Rutten:

 

• Huub Rutten Sopheon Website
• Huub Rutten on LinkedIn

 

 

Connect with Paul Heller:

• Paul Heller on LinkedIn

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate Innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly!

The fastest way to do this is to go to sopheon.com and click here.

 

Dr. Huub Rutten is one of the Founding members of Sopheon and is currently the company's Vice President for Product Research and Design. After gaining a Master’s in Applied Linguistics from Radboud Un

I'm sure you have heard yourself, or a friend say they have a great idea for an invention. Or maybe just an abstract idea of a 'need' for something – an observed gap in the market, if you will. But then, somewhere along the way, you see that gap filled, and you think, 'Why didn't I DO that? I THOUGHT of it first.' Well, ideas are nothing if you don't do something about them, and in the world of innovation, ideation is the first step for those who do decide to make their idea a reality. But the idea is only the beginning of this journey, and you need good processes to make it a reality.

In this episode, I dispel the misunderstanding that innovation is only about ideation, although ideation is the cornerstone of innovative product development. I discuss the three stages of successful innovation that begin with an idea that goes through a tough journey to become a real tangible product. I reveal the importance of execution when bringing that product to market. I also discuss how all three stages have different challenges and how each company will find one stage more challenging than another.

 

"The hard work is to get from the ideas outside to final products at the end. And maybe that's the hardest part of Innovation that some might say that Ideation is the hardest part. Well, let's just say it's all hard. – Paul Heller

"In some companies, the hardest part might be developing the product. In other companies. The hardest part might be launching the product." – Paul Heller

"Once I've got an idea - let's say an idea for a product - I've got to create it. I've got to realize it. I've got to bring it to fruition." – Paul Heller

"We have to take that new idea. We have to create it. Realize it. We have to execute. We have to deliver it. We have to make it real. We have to make our customer successful." – Paul Heller

 

This week on Innovative Talks:

 

• Why an idea is nothing without the process of innovation
• Ideation as the beginning of the innovation journey
• Why realization is all part of making an idea a 3-dimensional reality
• How the execution of the innovation process will affect the success of a product
• The challenges of Innovation processes

 

Connect with Paul Heller:

• Paul Heller on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate Innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly!

The fastest way to do this is to go to sopheon.com and click here.

I'm sure you have heard yourself, or a friend say they have a great idea for an invention. Or maybe just an abstract idea of a 'need' for something – an observed gap in the market, if you will. But th

You might have heard the phrase 'the whole is greater than the sum of its parts, so it goes with Innovation Management. Collaboration across various manufacturing industries can give birth to solutions through sharing ideas, research, and strategies. Understanding the ecosystem of innovative solutions around your production can achieve a lot in terms of savings in cost, time, and leverage. Partnerships in development and reaching beyond the confines of your business problem will reap the rewards for all parties.

In today's episode, I want to discuss innovation management from a holistic point of view. I ask you important questions about your product portfolio, your product network, and how innovation should align with corporate strategy. I explain why innovation management shouldn't be siloed in any individual organization or department – it is a global enterprise. I reveal how innovative solutions for the aerospace and defense industry have derived from companies who also supply similar solutions to the bagging of potato chips. I also discuss the number one driver of innovation that separates success from failure.

"An ecosystem really runs a couple of different ways. First of all, who are my partners that are going to help me develop something new? It might be universities that I'm going to work with. It might be partner organizations that we routinely work with. It might be startups." – Paul Heller

"When we think about holistic innovation management, let's just spend a moment talking about what the components are of that. What the scope of that is. Road-mapping and strategic planning. What technologies do we have? What technologies do we need to develop? – Paul Heller

"Ideation is a necessary component of innovation management." – Paul Heller

"None of us have one product. We have multiple products. And so now we're dealing with a portfolio. It might be a small portfolio or might be a portfolio of tens of thousands of products." – Paul Heller

"Another final aspect to holistic innovation management is the reporting and dashboards that the organization needs to put in place to understand what type of innovation it's doing and where it's doing it." – Paul Heller

 

This week on Innovative Talks:

 

• Why Innovation Management is a global enterprise
• What you should be looking for in terms of cross-industry collaboration
• How a nitrogen technology solution crossed from food packaging to jetplanes
• Why you should road-map your innovation path with strategic planning
• What dashboards your product needs to monitor and understand its innovation process
• The balance you need between corporate strategy and innovation

Connect with Paul Heller:

• Paul Heller on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate Innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly!

The fastest way to do this is to go to sopheon.com and click here.

You might have heard the phrase 'the whole is greater than the sum of its parts, so it goes with Innovation Management. Collaboration across various manufacturing industries can give birth to solution

How do larger companies with lots and lots of teams scale? If you have too many people with too many moving targets not aligned in their outcomes, your product is at risk. In the past, companies found