Michael Bungay Stanier talks with Suzi about how to do more great work and the impact of coaching. He's brilliant as always...tune in!
Key Points:
Make choices about where you strategically focus
Find channels to communicate your work that are wide
Hire coaches and support people who reduce your natural tendency to get distracted
Relentless willingness to self promote: speak, write, connect, deliberately show up and be visible
Key metric of a successful business is revenue. That’s it. Not saving the world or being a nice person. Get comfortable with asking for money, marketing, selling.
If you value yourself cheaply you’ll lack credibility in terms of who your audience is
How do I tell that story in a way that brings it to life for my clients?
“Inspiration is when your past suddenly makes sense”
Working in a way that’s not driven by financial desperation and fear allows you to take a breath and be thoughtful about what your business is
Have people around to give you data and support rather than get sucked into vortex of despair: mentors, books, coach, “VP of Everything Else”, virtual assistants, advisory board, team of coaches licensed to run program, e-Lance people, designers, web person
Relax, chill out and have fun on the way!
Make stuff beautiful and elegant: design is a critical way of adding value and
differentiating yourself because content is free, but people will pay for it
The two secrets for absolute wealth, deep meaning and happiness in life
Two principles allow you to do great work and flourish: Focus, Courage. Focus is to decide where to put your time and attention because you can’t do it all at once.
“Wisdom enters through the wound” – go out and get your knees scraped
Don’t take anyone’s advice