Innovative Interactions by Resemble AI

Today we have Bowen Mendelson, an Advertising Agency owner and Creative Director who's worked with brands like The Coca Cola Company, Orange Theory, BP, Quaker, Navy, Federal, Sears, Huggies, and many more. He will talk about the fundamentals of creative direction, where things have come since he started a couple of decades ago, and where technology is taking us. In addition, Bowen will discuss how brands are continuing to interact and reach new customers  with tools like Apps, Social Media, TV, Radio, and Print.

Kate is a unique hybrid of an applied geographer, writer, and content culturalization strategist with a passion for global cultures and media technologies. With broad experience in the fields of geography, cartography, geopolitics and cross-cultural issues, Kate is a recognized thought leader in applying this knowledge to 'real world'​ business solutions and problem solving, particularly in the information industry as related to inclusive representation, content management, and cross-cultural impacts of information and globalization. 

During her time at Microsoft early in her career and since, she's worked on many game franchises, including Halo, Fable, Age of Empires, Dragon Age, Modern Warfare, Mass Effect and many others. She's also the founder of the IGDA's Localization SIG and co-organizer of the former Localization Summit at GDC. Kate has been a columnist for MultiLingual Computing magazine since 2005 and she plans to publish a culturalization handbook for game developers in the near future (possibly by 2021).

Sam has always been at the forefront of audio advertising and creativity, at its very start when Ricky Gervais returned to Xfm in 2001. He shared a voice booth with his producer Karl Pilkington. After a chat over tea in the shared kitchen, he decided to edit the links of this new show to cd’s for key agencies as promotion. Demand soon grew that he eventually loaded MP3’s on to an FTP site, a full 3 years before Apple added podcast support to iTunes. This eventually became the world biggest podcast but it started simply from a belief great audio content should be on-demand not just linear.

Today, he is the Executive Creative Director for A Million Ads.

A Million Ads delivers dynamic creative and personalization for digital media. They are the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. They make this possible by combining technology with innovation in the creative process to deliver relevant and personalized digital audio and video ads on-the-fly.