**Matt is not a sponsor of the podcast. We simply want to use this platform to highlight people who are doing cool things to improve our lives.**

In this engaging discussion recorded at the most recent ITG Conference in Anaheim, Matt Fattal introduces his innovative product, 'Lip Grip,' designed to enhance grip for brass players, much like gymnasts use chalk to better their grip on various apparatus'.

Driven by a passion to solve a long-standing problem, Matt delves into his three-year journey from conceptualization to bringing the product to market. Despite obstacles, including dealing with toxic substances and conducting numerous trials to find a safe, effective formula, Matt created Lip Grip using hemp derivatives (which comply with the 2018 Farm Bill Act.)

Matt's innovation received overwhelmingly positive feedback at ITG, with product on hand selling out quickly and showing immediate positive effects on users, including a trumpet player with facial spasms.

Matt's dedication extends beyond sales; he aims to fund further research and development to customize this product for individual needs. Discover the story, challenges, and future ambitions behind Lip Grip in this episode.

#Innovation #BrassPlaying #LipGrip #MusicTech #MattFatale #Trumpet #BrassMusician #ITGconference #FarmBillAct #HempAdhesive

Episode highlights:

00:15 Introducing the New Product

00:32 The Inspiration Behind the Product

01:09 Understanding the Problem: Lip Spreading

03:55 The Discovery Process

07:10 Prototype Testing and Feedback

09:49 Market Response and Sales

15:42 Future Plans and Ambitions

You've been listening to Trumpet Dynamics, telling the story of the trumpet, in the words of those who play it.

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