This time on 'Behind the App', we look at the 30/70 revenue split on the App Store. We look back at how people felt about this when it was introduced, understand how they feel now, and try to gauge if Apple is holding up their end of the deal.

Marco Arment, Russell Ivanovic, David Smith, Guy English, Padraig Kennedy, Oisín Prendiville, and mb bischoff

In the second episode of 'Inquisitive: Behind the App', we look at the industry that Apple created with the App Store, try to understand how it got so large, and see how this has affected developers over time.

Marco Arment, Russell Ivanovic, David Smith, Guy English, Padraig Kennedy, Oisín Prendiville, and mb bischoff

Makers of Pocket Casts and Pocket Weather.

In the first episode of “Behind the App”, a special series of Inquisitive, we take a look at the beginnings of iOS app development, by focusing on the introduction of the iPhone and the App Store.

Marco Arment, Jason Snell, David Smith, Guy English, Padraig Kennedy, Oisín Prendiville, mb bischoff, and Greg Pierce

This week Myke is joined by Merlin Mann. They talk about getting out of your comfort zone, starting new things, killing old things and how these topics apply to a new direction for this show.

Merlin Mann

Matt's new company

This week Myke is joined by Katie Floyd. They talk about her work on Mac Power Users, how she manages this whilst also working in law and what her first experiences were with the Mac.

This week Myke is joined by Jim Coudal. They talk about Field Notes, the joy of creating physical things, The Deck, principles in advertising and what the future of advertising online may look like.

Jim Coudal

This week Myke is joined by Rene Ritchie. They talk about what 2014 has been like for iMore and how they decide exactly what they want to cover and how.

Rene Ritchie

This week Myke is joined by Marc Edwards. They talk about Bjango's products, the decisions they make as a company and how Marc got started with design.

Marc Edwards

This week Myke is joined by David Smith. They talk about the Apple WATCH, developing for it with Watchkit and how David is sharing what he learns.

David Smith

This week Myke is joined by John Moltz. They talk about Minecraft and why John wanted to write a book about it.

John Moltz