This is part of a consulting session I had with a prominent golf management company a few weeks back. 

In the 5-hour session, this 8-minute segment brings value by outlining exactly how large companies deploy so much targeted content for building brand and staying top of mind over time. It's also about how smaller companies can leverage limited resources to compete with the big boys. 

I share how we do it for our clients, and it begins some extremely fruitful conversation about where they'd like to take their company.