People buy into franchises for 2 reasons: better processes/buying power and brand. 

In golf management, there's really no brand element...everyone is trying to differentiate themselves as experts, with buying power and better processes. That's not why you buy into a franchise. 

You buy into a franchise because you want more customers coming in the door. You buy in for Brand. 

Processes and buying power are just table stakes, not differentiators. 

Read an article the other day about learning new skills and practice. 

Turns out that repeating exactly the same move over and over is not nearly as effective as mixing things up...but just slightly. When we practice golf, I believe we need to work on technique, but we also need to simulate on-course experiences by hitting variations of each shot. 

Do this and I feel it will help you improve fast. 

In this episode, we're talking about all the ways to win attention online. Every business is different, and you shouldn't feel like you have to win on EVERY platform...only the ones that suit your mission the best. 

Not every platform is created equal, and your content needs to be applied contextually for the platform it's on. That means choosing which platforms to engage with carefully. 

I promise this practice session will help your game.

Today we're talking about improving our technique, and nailing down our setup and alignment (science)...

I believe it's super important to work on both areas. One of my best practice sessions yet.

I grew up playing golf in Maine...not exactly golf central. I had no idea about how the college recruitment process worked, and how college coaches selected their teams. 

Of course, premium showcases like the AJGA are great, but for most kids looking to play team golf, it's not a reality. There are other ways to get on radar screens and win the attention of a college coach who's willing to bet on you. 

Here are a few strategies I should have thought about years ago. 

JP Longeuil is the Head Pro at Orange Lake Resort in Orlando...but it hasn't always been white glove country clubs and pure 7-irons knocking down flagsticks for him. He began as an artist...with lofty ambitions of helping people "see things differently". 

JP grew up in a really tough neighborhood outside New York City. That "gritty" beginning made him into the person he is today...one of Brown Golf's go-to guys. 

Today, we're getting into some of his childhood adventures sneaking into the city, the Graffiti art culture, and connections to his viewpoints on golf. 

I've been struggling with my driver lately...hoping to use some old tricks to iron out the big dog this weekend. 

Here are some quick ideas for a short practice session to get your long game back on track. 

Whether in real life or in the digital world, there are 3 things you absolutely have to do if you want to grow a trusting and appreciative audience. 

Here's a 6-min episode on exactly how to do it...

In short, we need to be diverse in our topics/knowledge to be interesting (curation), we need to listen and engage ($1.80 strategy), and we need to bring our own empathetic voice (creation/documentation)...relating to the interests, questions, challenges that our audience faces. 

This isn't a quick win...but it's a big win if you can manage. 

Most beginners feel too intimidated to go out to their local public golf course. They feel like they won't belong, or the course doesn't want them out there. 

That couldn't be farther from the truth. The industry is struggling to bring people into the game right now...and golf clubs are still really lousy at letting newcomers know that they're welcome. 

But there are some ways around it...and you can try golf for free at most public golf courses. Here's how.