Based on some recent consulting work, we're discussing some tips for writing better content around your business. 

Good news is that there are definitely strategies that will help you out...bad news is that writing good stuff is HARD! 

Hope this stuff helps you win some biz. 

Working on a couple things today, based on the idea that I haven't been out to the course in a few days and want to get back in the swing of things. 

1. Full Swing - Work on alignment, trajectory control, and set up a structure where I'm not hitting the same shots repeatedly. 

2. Short Game - A little chipping and putting challenge to help with those up-and-downs we should be executing almost every time. 

Nothing fancy today, just a little practice with intent. 

Good Luck! 

It's such a fine line on the PGA Tour...just a 1/2 shot per round makes all the difference. 

They're really good at dialing in their weaknesses and bringing up the rear so to speak. Same advice goes for the recreational player. 

Let's find those quick wins in your game, remove your most fearful shots, and quick "playing around" your weaknesses. 

This is part of a consulting session I had with a prominent golf management company a few weeks back. 

In the 5-hour session, this 8-minute segment brings value by outlining exactly how large companies deploy so much targeted content for building brand and staying top of mind over time. It's also about how smaller companies can leverage limited resources to compete with the big boys. 

I share how we do it for our clients, and it begins some extremely fruitful conversation about where they'd like to take their company. 

Super sorry to have been out of action for past few months. Been in Germany, but playing a ton of golf. 

Plan on a lot more podcast action from me moving forward. Excited about my golf game right now, and really want to continue bringing value to all you golfers out there. 

Also, career stuff has also gotten really interesting, so I plan on documenting parts of my journey there as well - interviews, ideas, and other stuff around growing a business. I want to do a better job of showcasing our marketing agency clients, and the tactics they're deploying to win business. 

No matter what, it's all about doing my best to bring value to you. Reach out with anything you want to talk about. 

Cheers! 

I scored terribly (even embarrassingly) in my most recent golf tournament in Leipzig, Germany. Sure, it was a tough course, really windy...but my results were seriously disappointing. 

If you play golf long enough (or even just a couple tournaments), it's going to happen to you. I believe that handling golf's disappointments optimally is a definitive sign of the kind of player you'll become. 

Hope this one helps you after your next lousy round...

I played a Pro Golf Tour event this week in Leipzig, Germany. The course was designed to basically eliminate anyone who couldn't carry the ball 270...cross bunkers and fescue. 

If you're looking to play at the highest level, add some focus to your physicality and carry yardage! 

A conversation with a good buddy struggling with the yips led to some interesting insights that have helped me with all areas of my game. It started with putting stuff, but applies to chipping, pitching, and full swing too. 

I feel super solid right now, ball striking is good and I'm making more than my share of putts. Hope this one gives you some food for thought. 

Cheers! 

So many businesses lack patience in their marketing...trashing their mailing lists with sales pitches. 

Try proper nurturing where you're delivering more value than you're trying to extract. They'll come around when they're ready. 

Golf courses need to make it cheaper and easier for newcomers to learn the game and meet people at their golf courses. Here's the best way I've found to do this.