The AI Why with Liam Lawson

Inside Adobe's Partnerships With OpenAI, Anthropic and NVIDIA | Sahil Gupta


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In the AI race, some of Adobe's closest partners are also its biggest competitors. So how does it decide who to work with?

Sahil Gupta is the Senior Director of Partnerships at Adobe, where he leads technology partnerships with the biggest names in AI including OpenAI, Anthropic, Google Cloud and NVIDIA. In this episode Liam sits down with Sahil to break down how these partnerships actually come together, what Adobe announced at Adobe Summit, how you navigate working with a partner you also compete with, and what the future of work really looks like from someone sitting at the center of the AI ecosystem.

Topics covered:

  • How Adobe structures partnerships with OpenAI, Anthropic, Google and Microsoft and surfaces its agentic capabilities inside each
  • The NVIDIA partnership including 3D digital twins, agent governance and the next generation of Firefly models
  • How you co-innovate with a partner like Anthropic that also competes with you on design tools
  • The difference between working with a 30 year partner like IBM and a company only a few years old
  • Why Adobe brings over 30 models including startups like Runway into Firefly
  • What the future of work looks like and the radiology lesson from NVIDIA's Jensen Huang
  • Episode Timestamps:

    00:00 Intro

    00:36 Competing and co-innovating with partners
    01:22 How Sahil kept ending up at the center of industry moments
    03:01 What a Senior Director of Partnerships actually does
    04:03 Where partnerships actually come from
    06:24 What Adobe announced at Summit
    07:40 The NVIDIA partnership explained
    10:28 Navigating partnerships with companies you also compete with
    12:06 Working with 30 year partners versus brand new ones
    13:43 What partnerships Adobe is building toward next
    15:23 Why everything comes back to customer experience
    17:54 How Sahil ended up in partnerships
    19:27 The future of work and the radiology lesson
    22:15 Why do you do what you do

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    The AI Why with Liam LawsonBy Liam Lawson

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