As a beauty editor, Amy Clark has tried everything - including poop stools, snail jizz and colonic irrigation - in the name of a great product review. This journo isn’t afraid to put herself in the firing line when it comes to road testing the latest and greatest - and the downright weird. But there’s one treatment she’ll never try (more on that soon!)

 

I got into the fun and fabulous world of beauty journalism in this chat, a world Amy has been part of since 2016. She worked her way through the ranks at Mamamia from editorial assistant to senior lifestyle content producer. Now she’s right at home as senior editor at Adore Beauty, one of Australia’s most reputable beauty retailers, and an impressive publisher in its own right.

 

With Beauty IQ, podcast Beauty IQ Uncensored and a demanding publishing schedule, at Adore, Amy’s job is just as rigorous as when she was at a magazine. 

 

We chat through what Amy is looking for from writers on the platform, what her typical day looks like and the changes afoot within the beauty industry that all publicists and brands should be aware of.

 

Find Amy Clark online https://www.instagram.com/theamyclark/

https://www.adorebeauty.com.au/beautyiq/

 

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr