
Sign up to save your podcasts
Or


Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.
Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.
Dig deeper on the topics mentioned in this week's episode:
~The meaning of agency holding companies' changing power dynamics
~Dentsu's strategy to stand out amid industry M&A
~Behind the scenes of the updated "How Many Licks" campaign
~Listen to Little Caesar's CMO talk sports marketing strategy
By Ad Age4.4
5656 ratings
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.
Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.
Dig deeper on the topics mentioned in this week's episode:
~The meaning of agency holding companies' changing power dynamics
~Dentsu's strategy to stand out amid industry M&A
~Behind the scenes of the updated "How Many Licks" campaign
~Listen to Little Caesar's CMO talk sports marketing strategy

8,760 Listeners

9,513 Listeners

19,064 Listeners

5,490 Listeners

87,137 Listeners

112,031 Listeners

24,624 Listeners

25,134 Listeners

214 Listeners

350 Listeners

3,640 Listeners

212 Listeners

356 Listeners

3,539 Listeners

17 Listeners