Inside BS Show

Everyone wants to be successful but nobody wants to put in the work.

There are two critical qualities you need in order to enjoy any success at all.

Commitment and Consistency.

Success is not mysterious. Everyone knows what is required.

Few want to do what it takes.

Do you?

Things look dark right now and we must be vigilant to keep from getting physically ill and mentally unhinged. 

In every crisis, there is opportunity.  That's what I'm highlighting today.

Here are the five opportunities I see for 2021. These have been brought into starch relief by the pandemic:

1. Discovering advanced media opportunities for business development.

2. Using technology to deliver greater value to your clients. 

3. Leveraging opportunity to help struggling industries and advance relationships.

4. Focus on your personal well-being. 

5. Relief, reset, rebirth

Spend a few minutes with Dave Lorenzo and you may just feel a little better about life, even in the darkest of days. 

These three habits work like magic.

They will take you only 20 minutes to do each day.

Do you like referrals?

Do you like building relationships?

Do you like money?

If you answered "YES" to any of these questions, you must listen to today's show right now.

Also: Be sure to subscribe and leave us a review. 

Dave Lorenzo gives you an in-depth guide to the Janssen vaccine trial. 

Want to know if the vaccine is safe?
Interested in learning about the different types of vaccines?
Curious about vaccine side effects?
Wondering when you'll get a vaccine?
How does it feel to have an untested substance injected into your body?

Dave shares the answers to all of those questions and his feelings about them. You don't want to miss today's show.

Listen now and subscribe. 

Publishing a book can be great for your business.

But...

Working with a major publishing house is NOT the way to go - at least not if you want to have control over the process.

Indulge me as I rant about commercial publishing on today's show.

I hope this message finds you and your family doing well.

This session of our show is designed to help you cope with the current state of the world.

It will also help you manage and grow your business.

Please reach out to me directly if I can be of assistance:

[email protected] 

If you only listen to one show before the end of 2020, please make it this one.  This is a class I conducted more members of my Inner Circle Business Development Community in early November. 

You read that correctly. Members of my community have been preparing for 2021 for over one month. They have a strategy, they will be applying the tactics we discuss and they will win in 2021.

Enjoy this session. 

If you want to become a member of the Inner Circle Business Development Community, visit:

http://JoinDaveLorenzo.com

Rule number one in business is show up on time. 

If you cannot do that you are not to be trusted. 

Be sure and listen to today's show to prevent this HUGE mistake.

If you don't like what you hear about this subject, you're probably sabotaging your business. 

Dave Lorenzo gives you the Inside BS of Persuasion with repetition in today's show.

Frequency builds trust. This is true of frequency of interaction as well as frequency of communication. But it goes deeper than that.

The message you communicate will be more persuasive if you repeat it over and over again.

Why does this work?

Because it is a shortcut for our brain.

If we hear something over and over and over again, our brain takes it as a short cut to the truth. Subconsciously we receive the code: "Again and again, this is true, no need to vet that message."

Of course con artists and charlatans know this and they use it to their advantage.

President Donald Trump is the perfect example. Right now, as we write and record this, he is telling anyone who will listen that there was fraud in the 2020 election. He offers no proof. There is no proof of wholesale election fraud. He's filed court case after court case that has been thrown out because his team has offered no evidence of fraud.

Yet 40% of the American public now believes there was some fraud in the election.

While this is clearly a nefarious use of the concept, you can use it in a similar fashion to help your clients and grow your business.

Here is the Inside BS on persuasion: Here's how to do it (listen to the show for detail):

First: Have a clear understanding of your message. What do you want to convey? What do your want your audience to think? What do you want the audience to do?

Next: Commit to the message. There is no half-measure that will work. You must be committed to forceful and frequent decimation of the message. Be so committed that you'll repeat it over and over again until you cannot stand it yourself.

Finally: Create a few succinct phrases that you can use over and over again to reenforce your message. Then use them over and over again. 

This was the Inside BS on persuasion. be sure and subscribe and listen each day as we reveal more Inside BS.

We grow and evolve or we die. 

That is a universal truth in life. 

Today's show is about change - why it's good and why you need it. 

This is the perfect time for you to change what you're doing, adjust to the needs of your clients and make yourself happy. You can do all of those things at the same time.  

In fact, this is precisely what good marketing does.  It leverages your strengths and aligns them with the needs and the desires of your clients. 

Here are five reasons to adjust your business strategy (we go into detail on the show).

Reason 1: Your clients no longer have a need or desire for your services.  Blockbuster Video, Netflix | IBM: Computers vs. Consulting Services

Reason 2: You hate what you're doing. You're not leveraging your strengths.

Reason 3: The economics of the situation no longer work. 

Reason 4: The ground has shifted under your feet. Pandemic? Recession?

Reason 5: Something pulled you in a new direction. Post-it notes.

Regardless of when you are listening to this episode of the show, this is the perfect time to evaluate what you are doing and make a change.  It can be a gradual or a slow change. It doesn't have to be all or nothing. 

ABOUT INSIDE BS

Dave Lorenzo has been podcasting for years but the latest evolution of the show focuses on taking you inside brilliant strategy, sharing insider business secrets and generally cutting through all the bull s#it in life and giving you the straight scoop on making a great living and living a great life.  

If you know someone who would be a great interview subject for the show, reach out to Dave at 888.444.5150 or [email protected]