Inside BS Show

Welcome to my seven-part series on developing the mindset necessary to get everything you want in the upcoming year.

This is a process I have used with my clients for almost 30 years. It is also a process I use myself.

Today we discuss Step One: Commit to an Outcome.

Listen and act and you'll be off to a great start.

This is a quick show. It's designed to be like a quick conversation with a friend.

Why do that?

Because frequency of communication builds trust.

Give me five minutes today and I will explain why this is a key to your success.

How to Overcome Writer's Block

1. Start with Lists:

• Make a list of Frequently Asked Questions
• Make a list of things that happen to you during the day
• Make a list of reasons why people work with you

2. Tell a Story

3. Ask Questions of Your Readers

4. Write about Writer's Block

If you want more great ideas about business development, join Dave Lorenzo's Inner Circle Business Development Community.  http://JoinDaveLorenzo.com 

We are in the middle of a pandemic and the safest thing to do is stay home. Does that mean you cannot do any marketing? 

No.

Here are the three ways to grow your business or professional practice, from home, in your underwear:

Writing

Blog posts
Articles for publications
Direct mail and email

Speaking

Podcasting - Solo Educational Shows
Podcasting - Interviews
Podcasting - Discussions with Colleagues

Video

Webinars - Education
Webinars - Live Interview
Video - Solo Educational Video
Video - Vlog

There are four questions that will help you grow your business in the upcoming year and beyond.

They are:

What did you do today to move your business forward?

What do you know about your ideal client today that you didn't know yesterday?

What value do you provide? Do your clients and referral sources know about this value?

Who needs to know what you know?

These four questions will help you grow your business.  Listen to today's show to find out how.

There are four major trends that will help you dominate if you follow them in 2021. They are:

Video Meetings for Everyone: These don't just replace in-person meetings. They also replace phone calls. It saves you time and travel expenses.

YouTube, IGTV and Tik Tok: You now have the ability to create content on demand. This is valuable from a business growth standpoint because it is a way to develop relationships while using leverage. Create entertaining educational content and people will flock to you.

Podcast Interviews: How can you demonstrate your ability to be consultative and empathetic?  Interviewing guests on your podcast. Over the years, people have changed/burnished their image by conducting interviews.  BEWARE: Most people do this badly. You should practice, practice, practice and dedicate yourself to asking good questions. 

Connecting People: Introducing people to each other is a powerful way to grow. Why? Because you are helping other people and they will return the favor. Any time you put value out into the world, it will come back to you.  

This show is going to aggravate you.

Many people believe they can be a good practitioner and that's all that is necessary in order to be successful.

This is just not true.

There is no relationship between being good and being successful.

There is only one thing you need to know in order to be successful as a professional or an entrepreneur.

You've gotta listen to this one - even if it makes you angry.

The five reasons to be hopeful in 2021:

1. A Spirit of Understanding is in the Air
2. The Defeat of COVID is Immanent 
3. A Return to Personal Connections
4. Opening up of the World to Travel
5. Increase in Spending

Hopefully, today's show will lift your spirits and get you excited for what's coming. 

If you've ever left a voice mail message for someone you know how likely it is that the person will call you back.

Not very.

That's about to change.

On today's show I share the inside BS about voice mail messages and I give you two scripts that are GUARANTEED to get a return call.

Don't miss this. 

This is one of the most practical shows I have ever produced.

If you're looking to connect with people online or in person, this the way to do it.

Listen today. This is too good!!!