Inside Fashion Marketing by Zalando Marketing Services

We've updated our product offering to bring you marketing services and tools that are even more customer-centric. Wondering what that means for brands like yours? Today, Andreas chats with Jamie Bacon, Marketplace Director at Brooks, to see how they've been working together with us to gather insights into their audience and approach their marketing strategy in a more holistic, full-funnel way.

And by the way! We have a new website, check out everything you need to know about your partnership with us here.

Today's episode is all about the Summer of sports! With the football Euros and the Olympics just around the corner, Andreas chats with Joey Bernier, Head of Integrated Proposition Marketing Sports and Streetwear at Zalando about how you can leverage the momentum of the moment to connect with customers on Zalando.

Let's kick off season 4 of "Inside Fashion Marketing" with episode #40 and our guest, Mark Rutten, who's Head of Sports & Premium Partner Management at ZMS. Mark and Andreas will guide us through a promising 2024 outlook, some of the initiatives that are planned, and what exactly brands should keep in mind for the upcoming year to be successful on and off site Zalando.

They're also talking about the success campaign of GAP "Sharing Pride" from 2023 - you can find the Case Study here. Last but not least, we're excited to open the entries for the 4th edition of the ZMS Partner Awards - get all the details here.

In this final episode of the year, Andreas catches up with Heike Lari, Director Partner Consultancy & Propositions at ZMS, to have a look back on some of the incredible projects and results we achieved this year together with our partners. Tune in to hear Andreas and Heike unpacking ZMS-specific highlights, and looking at their crystal ball to give you some insights into what’s coming up in 2024!

Want to dive deeper? Check out our ZMS Branding Study 2023

Today Andreas unpacks Steve Madden's influencer event secrets together with their very own Lisanne Stolk, Trade Marketeer at the shoes and accessories brand. Steve Madden not only used their latest influencer event in Berlin to create extraordinary and unique onsite campaign content but also generated enormous buzz on social media, without even booking any deliverables with the influencers. Tune in to get to know what they've been doing exactly to reach outstanding KPIs!

You want to dive even deeper into the KPIs itself? Find the case study here!

Today on the podcast, Andreas is delving into the captivating realm of values-driven branding strategies with Elena Cobo Arranz, Senior Consultant at ZMS Insights, who has been driving a large-scale study into exactly this topic. Danyang Yu, Team Lead of Consulting at ZMS Insights, will also provide a holistic perspective of how we leverage these insights at ZMS. If you've been curious about entering this sphere, especially when engaging with Gen-Z customers, look - or should we say, listen - no further!

Tune in to part 2 of this two-part episode with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co.®, and hear all about what Levi’s® did to celebrate its 150 year birthday! Check out the case study here.

Today Andreas talks with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co. about how Levi’s has maintained its position as a denim classic for 150 years. The secret ingredient? Strong partnerships! Tune in to part 1 of this two-part episode and hear all about how Levi’s maintains relevancy in a volatile fashion landscape.

Today Andreas talks with Sema Saglik, Head of Performance and Self Service Solutions here at ZMS about our self service tooling for partners. We’ll be looking at how partners can steer their marketing campaigns independently and efficiently on their own; how some partners are adopting a hybrid approach with a combination of both managed and self-service support; and a quick product outlook at what’s to come.

Check out both case studies mentioned in the episode: Touché Privé and Lascana!

Today Andreas talks to Pascal Parise, Vice President Europe Franchise & Global Wholesale at Aldo Group and Cindy Leclerc, Senior Marketing Manager, Wholesale EU at Aldo Group about something we haven’t discussed on the podcast so far, and that’s cross-category brand collaborations! Cross-category collaborations are marketing collaborations between brands from different categories such as fashion and beauty.

In 2022, ALDO and L’Oréal joined forces with ZMS. The aim was to connect beauty and fashion audiences with a 360°degree campaign, showcasing an exclusive product collaboration through expertly tailored media placements, both onsite and offsite.