Kat Kibben is the Founder and CEO of Three Ears Media, a team of extremely talented copywriters who specialize in writing for recruiting. They've worked in recruiting and HR as writers and understand how hard hiring is. They also know it's difficult because the work involves one of the most unpredictable variables in the world: people.

The one thing you and the employers advertising on your site can control? How you ask. Three Ears Media has mastered the ask - whether it comes in the form of a great job posting, an upgrade to traditional email templates, or team training where we show your team -- or those of your clients -- how to write.

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Jeff Dickey-Chasins of The Job Board Doctor LLC has been a consultant to job boards for more than two decades. He's also a long-time friend and colleague of co-hosts Steven Rothberg of College Recruiter and Peter Zollman of AIM Group. Steven and Peter could think of no better guest than Jeff to help kick off this new podcast, not just because Jeff is well-spoken and does a superb job of sharing his wisdom about job boards and recruitment marketplaces, but also because he was the co-host with Steven of The Job Board Geek Podcast, which recently ended its one year mission of bringing enlightenment to the world.

In this episode, Steven and Peter talk a little about some of the major happenings being watched by the AIM Group and then dive into a discussion about whether there is a difference between a job board and a recruitment marketplace and the issues that matter far more to large versus small sites and vice versa.

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Each week, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.

Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.

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JobBoardGeek, The podcast about the business of connecting candidates and employers is back once more with the 21st episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Mike Corso of disabledperson.

Our hosts start the episode off with some discussion regarding IntelyCare's recent funding. Although, Jeff questions why they describe themselves as a gig site when they are a staffing firm? Steven used the site from the candidate's perspective and confirmed that there was not a job board or marketplace on the site. Our hosts come to the consensus that their usage of trendy buzzwords does not make them a legitimate job board.

Mike Corso chimes in by sharing how he got into the recruiting side of the business. Originally, his website was an online magazine geared towards adults with disabilities. After receiving an influx of emails from users asking for help to find work, Mike revamped the site into a job board. The site had very little traction in the beginning, but after receiving a grant, Mike was able to turn the website into a full-fledged job board.

Mike talks about the pros and cons of running a non-profit job board. He opens up about his difficulties with search engine optimization and Google's ever-changing algorithm. Mike also shares the importance of referral traffic and attributes disabledperson's longevity due to having 4-5 different sources of traffic leading to the site.

Check out the podcast to hear the full discussion!

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JobBoardGeek, The podcast about the business of connecting candidates and employers has returned with the 20th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Stephen O' Donnell of National Online Recruitment Awards.

Our hosts kick off the episode with some discussion surrounding the large layoffs that have been happening at Workrise. Jeff wonders how they continue to get funding despite their continuous lay offs. Steven is not amused by the large layoffs but suggests that, unlike other recessions, those who lost their job will have an easier time finding a new one in today's labor market.

Stephen joins our hosts to share his background of over 35 years in the recruitment industry and to further discuss the NORAs. The National Online Recruitment Awards initially started out as a marketing exercise, until Stephen realized how much effort and work goes into running successful award events. Job seekers nominate the sites for the NORAs and Stephen judges each site from a candidates perspective. He calls himself the hardest working job seeker in the UK, as he signs up for 600+ recruitment websites to evaluate the candidate experience on each site.

Stephen talks about the TATech events and what he envisions for the future of these events. He predicts events in the future will be hybrid, but he expects many people will still attend in-person events to meet people face to face for collaboration and partnership opportunities.

Check out the podcast to hear the full discussion!

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JobBoardGeek, The podcast about the business of connecting candidates and employers is back again with the 19th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Katie Mehnert, CEO of ALLY Energy.

Our hosts start the episode off by discussing how various job board sites have been responding to the tragedies occurring in Ukraine. Jubilee pulled out of Russia and Belarus, Upwork and Adzuna stopped work in Russia, and StepStone has banned all Russian jobs. On the other hand, job boards have popped up to help refugees get some sort of work to get them through this rough period of time.

Steven shares that he has been trying to encourage industry players to work collectively on a fundraising campaign to rush humanitarian aid to Ukrainian refugees. College Recruiter has donated on behalf of each of our employees toward a humanitarian aid mission led by the owner of a job board located in Ukraine, Andrew Stetsenko of Relocate.me. Steven urges other job board sites to consider doing the same.

Today's guest, Katie Mehnert of ALLY Energy joins our hosts by doing a deep dive into her background within the oil, gas, and energy sector and how she has worked to help drive environmentally friendly and equity initiatives. The company she is running today helps connects the energy industry with talent. Some of the issues that ALLY Energy is tackling surround planet change and equity. Katie says the energy industry often recycles talent and misses out on a large diverse set of candidates because of this.

The group discusses the pandemic and how it has shifted societal attitudes towards work. Many are prioritizing making a difference through their career and Katie states that this is key in the energy industry.

Check out the podcast to hear the full discussion!

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JobBoardGeek, The podcast about the business of connecting candidates and employers is back again with the 18th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Noel Andrews, CEO of Jobrack.

Steven starts the discussion by announcing that College Recruiter's team has expanded! With the newly appointed Chief Operating Officer Brad Boggs, who had previously run the job board business for DiversityJobs and at Circa, and Matt Simpson formerly of Jobg8 is joining as the new Head of Sales and Partnerships.

Our hosts get into the usual job board industry news. There are rumors that Talent.com, the Canadian aggregator, is gearing up for an IPO. But, they have competition as the UK-based company, Adzuna, is also preparing for an IPO. Jeff says it seems like these two large aggregators are almost in a race of who will get to the market first. Steven offers his perspective by saying maybe it's better to not win this race and to learn from the mistakes of your competitor. Ultimately, he thinks that there is enough room for both of these companies in the market.

Noel joins our hosts and shares how he got into the industry after spending 15 years in the corporate world. After creating his interview coaching business, he decided to jump into a new endeavor and help revitalize Jobrack. Noel talks about the various features Jobrack offers. From vetting the candidates to ensure they are based in Eastern Europe to offering guidance to employers on how to simplify the hiring process. Jobrack has various tiers of service and can do nearly everything besides the interview itself. The shortlisting and verifying processes help make the hiring experience more efficient.

Finally, Noel discusses his efforts in helping displaced Ukrainians get jobs and how he is encouraging more employers to hire Ukrainians, during this difficult time.

Check out the podcast to hear the full discussion!

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JobBoardGeek, The podcast about the business of connecting candidates and employers has returned with the 17th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Sara Sutton Founder & CEO of FlexJobs.

Our hosts start the episode by discussing StepStone’s announcement that they are offering employer branding and recruiting services. Jeff questions the innovation of this move. While Steven gives StepStone props for their branding, he ultimately agrees that StepStone’s new offerings might be innovative in Germany or other markets, but not in the US.

Sara Sutton joins the conversation by delving into her background in the job board market. After selling her first job board she then starts a new one, Flexjobs, as a way to help others who want to have more flexibility in their careers.

Flexjobs was originally a free model but most of the job listings were for poorly paid positions. She prioritized making the experience better for job seekers by using a paid model and then offering a higher quality service.

Steven applauds Flex jobs for also using a gifted industry writer, Matt Krumrie. Steven asks Sara for her SEO secrets and how she gets her pages to rank highly on google. She says she went to great lengths to create high value SEO company pages so that they rank higher. Sarah intentionally leverages SEO, marketing, and press in her company to not only rank higher, but to get her story out.

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JobBoardGeek, The podcast about the business of connecting candidates and employers is back again with the 16th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Ian Partington, Founder of HST Hiring Group.

Jeff starts out the episode by bringing up Zip Recruiter's Q4 financials, which had a sizable increase in revenue. He says it's interesting that Zip Recruiter has been able to sustain this even though it appears that there are "no candidates" to fill open jobs. Steven thinks the revenue is up is due to small businesses using their platform for their hiring needs.

Ian Partington joins our hosts and shares how his entrepreneurial streak got him in recruitment marketing. He talks about his first job board website and how he quickly learned that there is an advantage to having a niche site.

Ian talks about the resiliency of the job board industry and how many companies could successfully adapt their business model to stay afloat. He also goes on to explain that due to the pandemic, the power has shifted to the job seeker and if companies are smart they will do more to appeal to their workers.

Tune in to hear Ian's predictions for what the job board industry will look like in the next 5 years, how Brexit masked the pandemic's impact, and more!

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JobBoardGeek, The podcast about the business of connecting candidates and employers has returned with the 15th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Arran Stewart, Founder and CVO of Job.com.

Jeff and Steven start the episode with the usual industry news recap. This week’s big news revolves around Jobcase acquiring Recruitology. Steven predicts that the deal will be beneficial for both sides. He says that from what he knows about the CEOs of both companies, their teams are going to mesh really well.

Arran Stewart joins the discussion by giving a rundown on his 15-year background in recruitment technology. From his first job board failure to becoming Chairman of HB Tech, Arran has seen it all. Eventually, after doing some research on the average job-seeker in the UK, he created his own job aggregation platform.

Steven asks about his acquisition strategy and Arran talks about some of the success he has gotten from buying staffing companies. He shares how he is able to use staffing data in order to create better job matches for candidates.

Finally, Arran explains his recent usage of the blockchain and his goal of creating the largest directory of career data to ultimately make it easier for job seekers to get a job.

Check out the rest of the podcast to hear the full conversation!

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