Inside Job Boards and Recruitment Marketplaces

Virtually all of us have sat on the other side of the desk as a job seeker. Our searches were often frustrating and, quite frankly, lonely.

Today's guest, Tuck Hauptfuhrer, identified that problem when working for CreditKarma and was determined to find a solution. That solution became EarnBetter, an AI-powered job search agent that is free to candidates. It provides job search advice, resume writing help, and other such services and generates revenue from job posting ads.

Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter dive into the discussion with Tuck. The only regret? Not nearly enough time to learn everything we (and probably you) would love to know about this exciting new venture.

Job boards a/k/a recruitment marketplaces are mostly double-sided marketplaces, meaning they have two customer groups: (1) employers and other advertisers and (2) job seekers. To succeed with one, you need to succeed with the other.

Yet many argue that searching for jobs in general and via job boards in particular is broken. Some believe that it has always been, is, and always will be broken until something fundamental changes. Others believe that job search need not be broken and that the solutions are at hand. 

Today's guest, Cory Kapner of Recruitics, falls into that last group. Yes, job search is largely broken but we can and must fix it. Our Cohosts, Peter M. Zollman of the AIM Group and Steven Rothberg of College Recruiter, unpack these issues with Cory and, together, help reveal Cory's vision for a better future.

When is a recruitment-related platform not a job board or recruitment marketplace? When it is complementary to those. Oyster is one such company.

Oyster helps employers hire and employ people globally, whether they're legal employees or contractors. With the help of Oyster and others like it, employers can hire the best talent available, regardless of geography as it is Oyster that takes care of complying with the myriad of employment laws, offering compelling benefits, and even sending payments.

So, is Oyster a job board or recruitment marketplace? Not as your Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter, would define them. But are there opportunities for those in our industry to partner with Oyster? Yes, and our guest, Tony Jamous, CEO of Oyster, tells us how.

Most job boards only one or two products: (1) CV / resume searching and (2) job ads. But if you're looking for additional revenue, then you probably that it is a lot easier to win a greater share of the wallet from your existing customers than it is to land new customers.

Today's guest, Leon Zussner of Jobvibe.io, shares with us some ideas for how video, whether it is branding about the employer or specific to a role, can create a new win-win-win for you as the media partner, the candidate using your site, and the employer who is seeking to reach, engage, and hire new talent. Especially younger talent. Oh, and if the idea of building out a whole new video-related product isn't something you're anxious to do, Jobvibe can partner with you to provide a turnkey solution. 

Cohost Peter M. Zollman of AIM Group was unable to join us but our other Cohost, Steven Rothberg of College Recruiter, did okay going solo. Do you agree?

Today's episode is special to Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we take a moment to mark the passing of good friend and industry icon, Art Koff of RetiredBrains.com. Art passed away days shy of his 88th birthday, peacefully and at home. We will miss him, but he left the world a better place.

Our guest today, Tobias Zimmermann of The Stepstone Group, is one of those rare people who are both passionate and have tremendous expertise for the job board / recruitment marketplace industry globally. He shares with us what he sees coming over the coming months and years in various markets. Spoiler alert: he's optimistic.

We also dive a little into the recent news about Google killing its Job Ads product before it could even get into beta and discuss the importance of keeping Tobias well-hydrated with some delicious beers local to Dusseldorf, Germany.

Well, what seemed to be a pretty uneventful day in the world of job boards and other recruitment marketplaces has proven to be anything but uneventful.

Google has yet to confirm the news, but those in the know are reporting that it is killing the product-like ads that it was testing adjacent to the Google Jobs interface. 

Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this breaking news episode of the Inside Job Boards and Recruitment Marketplaces Podcast to learn what we're learning in real time. We don't think that this will be a date that will live in infamy, but it will be a date that those in our industry will be talking about for a long time.

One of our cohosts, Peter M. Zollman of AIM Group, is home in warm Orlando, Florida while the other, Steven Rothberg of College Recruiter, chose to work remotely from working remotely way up in northern Minnesota on the shore of Lake Superior. Which one is the wiser? Perhaps neither.

Today's guest is Jelmer Ziudema of Roadtrip Agency, which helps employers and other job advertisers save money by better understanding where their best applicants are coming from. Clicks from a job board / recruitment marketplace to the job on the ATS are nice, applications are better, and applications that are moved forward in the ATS are even better. With Roadtrip, employers have that data at their fingertips, and can share that with their media partners so they can do a better job of sending better qualified candidates to their employer clients.

Chances are that you've at least considered attending at least one industry-related conference this year, whether you're new to the job board and recruitment marketplace industry or a grizzled, old veteran like our Cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter.

Each event has its pros and cons. Some are primarily attended by those who are local to the venue while others attract attendees from around the world. Some focus on the content delivered by the speakers while others emphasize their exhibit halls. Some are low-cost, low-budget affairs while others are expensive and held in swanky venues. And the focus can vary from being just about our industry to the broader talent acquisition technology industry to the broader recruiting industry or even to just about anything related to human resources.

But which are the best? In today's episode, our Cohosts talk candidly about why they go to some, and why they avoid others. Some of what they share may surprise you.

In our last episode for 2023, Cohost Steven Rothberg of College Recruiter job search site is joined by Jobrapido's Ani Sargsyan, Sales Director - North America and Strategic Partnerships.

Ani's years of experience in our industry and work with one of the few global aggregators provide her with great insights into the growth and decline of our industry, players in our industry, and products sold by those employers. What caused the 2023 recession in our industry? Are we now out of it? Does that differ in different areas of the world? And why does Jobrapido use a fundamentally different way of matching candidates to jobs than its competitors?

Just when you thought the holiday season couldn't get any better (worse?), along comes a show about job boards / recruitment marketplaces full of predictions for what our industry will experience in 2024.

Will it be the best of times? Will it be the worst of times? Will we be sued by the estate of Charles Dickens? No one can know, until they watch the episode, that is.

Join Cohosts Peter Zollman of AIM Group and Steven Rothberg of College Recruiter as they do their best, which shockingly may be good enough, to peek around the corner and reveal what we can all expect over the coming year.