In this week's interview Nicolas Garcia Hemme, Managing Director of LaLiga North America, provides details on how the Spanish league has been sweeping up lucrative partnership deals with the likes of McDonalds and Walmart while continuing to grow their fan-base across the region. Is LaLiga replacing LigaMX as the preferred partner for brands looking to reach the Hispanic soccer fan in the USA? Plus Simon and Andre dive into the USL labor dispute and the latest NWSL valuations.

In this week's interview Nicolas Garcia Hemme, Managing Director of LaLiga North America, provides details on how the Spanish league has been sweeping up lucrative partnership deals with the likes of McDonalds and Walmart while continuing to grow their fan-base across the region. Is LaLiga replacing LigaMX as the preferred partner for brands looking to reach the Hispanic soccer fan in the USA? Plus Simon and Andre dive into the USL labor dispute and the latest NWSL valuations.

Inside LaLiga's North American Expansion Plans

Welcome to the boardroom of North American soccer. <a href="https://thesoccerbusiness.com" target="_blank" rel="noreferrer noopener">The Soccer Business</a> podcast offers unparalleled access to the industry's most influential figures. Host Simon Evans connects you with the key players - from MLS Commissioner Don Garber to legendary figures like Rio Ferdinand - to uncover the real stories behind the business of soccer. Each episode is packed with expert analysis and actionable insights for club owners, investors, and executives dedicated to driving the growth of the game.

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Welcome to the boardroom of North American soccer. The Soccer Business podcast offers unparalleled access to the industry's most influential figures. Host Simon Evans connects you with the key players - from MLS Commissioner Don Garber to legendary figures like Rio Ferdinand - to uncover the real stories behind the business of soccer. Each episode is packed with expert analysis and actionable insights for club owners, investors, and executives dedicated to driving the growth of the game.

Welcome to the boardroom of North American soccer. <a href="https://thesoccerbusiness.com" rel="noopener noreferrer">The Soccer Business</a> podcast offers unparalleled access to the industry's most influential figures. Host Simon Evans connects you with the key players - from MLS Commissioner Don Garber to legendary figures like Rio Ferdinand - to uncover the real stories behind the business of soccer. Each episode is packed with expert analysis and actionable insights for club owners, investors, and executives dedicated to driving the growth of the game.

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Inside LaLiga's North American Expansion Plans

Inside LaLiga's North American Expansion Plans

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