A VISION OF TRANSFORMATION. Explore the impact of Maja Hoffmann on contemporary culture through her LUMA Foundation and innovative art projects. Maja Hoffmann is a Swiss art collector and patron. The Founder and President of LUMA Foundation, she has led the development of LUMA Arles in Provence, an important international cultural project. By addressing urgent issues in culture, nature, scientific experimentation and ecology, she has promoted new structures for innovation and positive change. Her efforts have earned LUMA widespread recognition for its diverse projects and artistic programs. Appointed President of Locarno Film Festival in 2023, Maja Hoffmann is the President of the Swiss Institute, New York (USA) and the Fondation Vincent van Gogh Arles (France), the Vice-President of the Emanuel Hoffmann Foundation, Basel (Switzerland), and serves on the boards of Serpentine Galleries, London (UK), Kunsthalle Zürich (Switzerland), the New Museum of Contemporary Art, and the Center for Curatorial Studies at Bard College, both in New York (USA).

"I was called a utopist, but I was always seeing the reality of what I can do."

"I love to ride horses and to come to Arles on Saturdays, drink pastis with the men and genuinely try to say what I believe in and think.

"I'd like to see a change in the mentalities that allows a real movement, because I think we are here and now in the capacity of changing things."