When Justin Eastzer was misdiagnosed with type 2 diabetes at 30, he turned to TikTok to share his experience with a new glucose meter. The community's response changed everything: he actually had type 1 diabetes, and his doctor had missed it. That moment launched Diabetic Tech, now one of the most trusted patient education platforms in the diabetes space with over a million downloads.
In this conversation with Shannon Lantzy, Justin breaks down the disconnect between what medtech companies think users want and what actually matters. He shares why the DIY diabetes community has been building their own automated insulin delivery systems since 2016, how AI meal-snap features could transform daily management, and why companies announcing problems matters more than the problems themselves. Justin also discusses the regulatory tension between innovating for advanced users versus protecting the broader population, and offers a compelling vision for how continuous software updates could bring diabetes tech to the speed of consumer technology.
Timestamps:
[00:00:00] Introduction and Justin's misdiagnosis journey
[00:04:15] What makes Diabetech's approach unique
[00:08:25] Balancing entertainment, education, and technical accuracy
[00:12:10] Language matters: "diabetic" vs "person living with diabetes"
[00:14:30] Creative bursts during low blood sugars
[00:18:35] Interviewing executives and asking hard questions
[00:21:50] The Dexcom G7 sensor issues and transparency problems
[00:25:10] Real-time discussion of Tandem pump safety alert
[00:29:30] Why transparency matters more than the problem itself
[00:33:20] Justin's business model and team structure
[00:37:45] The innovation speed problem in diabetes tech
[00:40:30] AI meal-snap features: the holy grail that's already here in DIY
[00:46:35] What it's like to calculate carbs for every meal
[00:49:05] Exercise management and the temp basal feature gap
[00:51:25] A1C vs time in range vs lived experience
[00:56:00] CGMs for wellness: opportunity or distraction?
[01:02:20] Balancing innovation for advanced users vs general safety
[01:05:10] Shannon's moonshot proposal for trustworthy software updates
[01:13:25] Cybersecurity, safety testing, and the path to faster features
[01:14:50] Rapid fire questions
Follow Shannon and Justin:
Connect with Shannon:
LinkedIn: https://www.linkedin.com/in/shannonlantzy
Website: https://www.shannonlantzy.com/
Connect with Justin:
LinkedIn: https://www.linkedin.com/in/justin-eastzer-70402034
Website: https://www.tiktok.com/@diabe_tech