What if one platform could completely transform how ABA care is delivered?In this episode, we sit down with Smith Anderson and Emily McCullough from Motivity, the fast-growing platform that's changing how clinicians deliver care. From smart scheduling to real-time insights, they share how Motivity evolved from a data tool into a powerful all-in-one solution—and why their mission is all about empowering providers, supporting families, and transforming outcomes.

Whether you're a clinician, founder, or ABA advocate, this episode will leave you inspired—and maybe even rethinking what's possible.

Timestamps:

00:00 Intro

00:25 Meet Smith Anderson & Emily McCullough

01:10 How Motivity got started

05:04 From data tool to full clinical platform

07:54 Partnering with Kalmanak & launching PM

09:14 Scaling without losing quality

10:04 Smart scheduling & routing features

12:05 Mission-driven hiring and growth

15:05 What new investment means for Motivity

17:50 Staying focused on clinical outcomes

20:00 Introducing “Acuity”

21:27 Fun facts about the team

24:23 Book & podcast recommendations

25:49 How ABA has evolved

28:59 Impact of real-time data access

30:28 Future of connected care

32:23 Ethical use of AI in ABA

35:59 Leadership at Motivity

38:20 Building intentional culture

40:27 What motivates the team

44:09 Advice for ABA professionals