🔸Inside Orthopedics

An inside look into a  successful orthopedic startup (OrthoHelix) from inception to being acquired.  The story is told by Marty Wynkoop, co-founder and head of operations, sales and marketing.  Marty shares nuggets of wisdom on how to build value in an orthopedics startup, hiring, funding, developing products, focusing on profitability and more. 

This is a look inside a surgeon-founded startup that is disrupting the orthopedics industry, in this case, arthroscopy.   An interview with Dr. Brett Sanders is an Orthopedic Surgeon who has re-invented trans-osseous arthroscopic tunneling fixation with some very clever cost-effective tools. His startup is called Tensor Surgical.   http://tensorsurgical.com/

I share 16 specific pieces of advice.  This is real-life coaching for Engineers who want to accelerate their careers in our industry.  Nobody else in going to tell you this stuff.  I wish I had know these stuff when I was starting out in Orthopedics.  Enjoy. 

Don't blow it early.  The first 5 to 10 people that you hire in will either set your company up for success or break your company.  I discuss six hiring mistakes that I have seen in early stage orthopedic companies. 

Want innovation?  Interation could be the killer app for creating game-changing innovation today in orthopedics. 

Successful innovation giants that we all know like Danek, SpineTech, Kyphon, Arthrex, MAKO, Hand Innovations and Mazor Robotics used iteration to innovate.  

I will teach you how to use innovation today in your company. 

3D printing is the most significant advance in fracture immobilization in decades and Exiom has the best solution.

Listen to this "live" interview with the CEO of Exiom, Erik Paul.  You will get the inside scope on the origins of the technology to grass roots commercialization here in the US.

Software makes a better cast or brace for your child or loved one. You will start to see these in Emergency rooms everywhere. 

https://www.exiom.com/

How does a surgeon take an idea and turn it into a solution that will change imaging in the operating room forever?  

Listen to this "live" interview with the Founder of Micro C, Dr. Greg Kolovich.  You will hear the story of product concept through design freeze, before FDA submission of his invention. 

Micro C is reinventing what is possible imaging in the operating room with handheld mobile fluoroscopy.   https://www.microcimaging.com/

Eavesdrop into a cell phone conversation between Joe and Tiger.  We discuss a variety of topics, including:  orthopedics buying decisions, LinkedIn, building medical device communities with digital marketing, the future of work, virtual consulting, and marketing direct to patients. 

This one is for my orthopedic friends who think they might want to work inside a startup but don’t really understand the upsides.  I share the 7 real-world advantages of startup work in orthopedics. 

This one is for orthopedic professionals working in big orthopedic companies and have an interest in moving to a smaller orthopedic company.  I share insights into how good people stuck and become "institutionalized".  Don't become the frog.